by on Mar 21, 2:09 PM
Rent-A-Center plans to restructure its advertising account and possibly bring some duties in-house. Euro RSCG Retail is Rent-A-Center's agency of record.
by on Mar 21, 2:00 PM
KitchenAid has shifted its $20 million advertising and media buying to Publicis' Fallon Worldwide unit. Publicis' Saatchi & Saatchi unit handled advertising, and its MediaVest unit handled media.
by on Mar 21, 1:52 PM
TheLadders.com and enterprise software company Bocada have each selected Crossbow Group as its agency of record. The agency will develop a direct mail campaign for TheLadders.com and handle creative assignments for direct marketing, advertising, Web, and trade show marketing for Bocada. Spending was not released.
by on Mar 21, 1:46 PM
Pile and Co. has been hired to handle the review for American Express Financial Advisors' $55 million account. Incumbent Ogilvy & Mather is defending the account against undisclosed agencies.
by on Mar 21, 12:54 PM
MediaVest has been awarded Earthlink's estimated $70 million media planning and buying account. Horizon Media handled the media account for the past three years. MediaVest's sister company, Halogen, will manage direct response television duties.
by on Mar 21, 12:49 PM
Kaplan Thaler Group has won creative duties for Trojan condoms. The account is estimated at $6 million.
by on Mar 21, 12:43 PM
TBWA/Chiat/Day, Arnold Worldwide, Carmichael Lynch, and Deutsch were the four finalists named in the review for RadioShack's $250 million ad account.
by on Mar 21, 12:39 PM
Starmark International has been named agency of record for Nefertiti LLC. The agency will provide fully integrated marketing services, including branding, print and broadcast advertising, and public relations in support of the pre-Broadway production of the musical "Nefertiti, a Musical Romance," opening May 7 at Fort Lauderdale's Parker Playhouse. Spending was not revealed.
by on Mar 14, 3:31 PM
Stainmaster placed its $10 million advertising account in review shortly after BBDO relinquished duties. Competing for the account are The Richards Group, Doner, The Martin Agency, GSD&M, and Martin/Williams.
by on Mar 14, 3:26 PM
Slickstreet Marketing has placed its $20 million account in review. Competing for the account are Avrett Free & Ginsberg, The Concept Farm and Eisner Communications.