by on Mar 14, 3:23 PM
Agent155 Media Group has selected Rogers & Cowan for an ongoing marketing and communications campaign. Spending was not released.
by on Mar 14, 3:20 PM
General Motors Corp. has placed its $2.6 billion media buying account into review. Vying for the account are Starcom MediaVest Group and incumbents General Motors Mediaworks and LCI.
by on Mar 14, 3:13 PM
Miller Brewing company named Upshot one of its two agencies of record for promotions on the Miller Lite and Miller Genuine Draft brands. Upshot will share responsibility for Miller promotions with Arc Worldwide's Frankel. Spending was not revealed.
by on Mar 14, 3:09 PM
Kaplan Thaler Group and Carat have been awarded creative and media duties for Revlon. The agencies bested Berlin Cameron/Red Cell who partnered with its sibling MindShare and incumbent Deutsch for the win.
by on Mar 14, 3:02 PM
The estimated $100 million media buying portion of UPS's account has been moved from Lowe to its sibling agency, The Martin Agency.
by on Mar 14, 2:37 PM
AppetizersToGo.com, a company that sells gourmet food products online, has retained Imagine Media Works to create an Internet ad campaign. AppetizersToGo.com has an annual online ad budget of $1.2 million.
by on Mar 14, 2:26 PM
Mitsubishi Motors North America has named BBDO as its creative agency of record. The account, estimated at $200 million, will be managed out of BBDO's Los Angeles office. Deutsch previously handled the account.
by on Mar 14, 2:08 PM
Media Marketing Solutions (MMS), part of WPP's media investment management company GroupM, was selected by Helzberg Diamonds to handle media planning and buying, in addition to its current Public Relations assignment. MMS was the agency of record for Helzberg from 1996 to 2002. For the past two years, the agency has been responsible for implementing a Public Relations program in support of Helzberg Diamonds' national expansion plan. The account is valued between $5 and $13 million.
by on Mar 14, 1:55 PM
McCann WorldGroup has been awarded Intel's $300 million global account. Duties include media planning and buying and creating online and B2C campaigns.
by on Mar 7, 2:41 PM
Revlon has placed its $40 million Almay advertising account in review. Competing for the account are Kaplan Thaler, Strawberry Frog, and incumbent Deutsch.