While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ...
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief.
Become a free MediaPost member now to read this article
Unlimited articles every day
Keep up-to-date with media, marketing and advertising news
Invitations to exclusive industry events and research
Subscribe to MediaPost Agency Daily
General Motors
by
March 14, 2005
General Motors Corp. has placed its $2.6 billion media buying account into review. Vying for the account are Starcom MediaVest Group and incumbents General Motors Mediaworks and LCI.
