Omni Watch and Clock, Inc. has retained Looney Advertising, Montclair, New Jersey, as its agency of record without a review. Looney will launch a national print campaign for the Sergio Valente Diamond Watch Collection. Spending was not released.
WD-40 has named O'Leary and Partners as its agency, overseeing an estimated $15 million account.
AMP Agency, an Alloy Media + Marketing company, has been named multicultural promotional agency of record for AXE. Spending was not released.
Bartle Bogle Hegarty, New York has won creative duties on the Dyson vacuum account.
BBDO New York has been awarded the estimated $300 million Lowe's account, overseeing creative development and production of broadcast and print advertising. OMD, BBDO's sister company, will handle media planning and buying. The agencies were selected following a four-month review.
Notching another win is Mediasmith, being named media agency for K&N Engineering. Mediasmith will handle online and offline media duties. The account is estimated at $5 million.
National Geographic Channel has chosen Mediasmith as its interactive agency promoting upcoming specials. The account is estimated at $5 million.
City National Bank has placed its $3 million advertising account in review. Grey Worldwide currently handles the work. Agencies competing for the account include Doner, M&C Saatchi, Campbell-Ewald and Ogilvy & Mather.
Washington Mutual has placed its $100 million advertising account in review. Sedgwick Rd. presently handles the work.
Cohen's Fashion Optical has selected Flying Point Media to handle online marketing aimed at generating traffic to its franchise locations throughout the Northeast and Southern Florida. Flying Point will be involved in all aspects of Internet marketing, from strategy and creative to buying and measurement. Spending was not released.