Philadelphia law firm Saul Ewing has named LevLane as its agency of record. An undisclosed budget will go to print, online and outdoor advertising, including media buying. First work will break in the spring.

Oil-Dri Corporation of America, a manufacturer of cat litter, has named Doner as its advertising agency of record for its Cat's Pride line of cat litter, following a review. The review was handled by search consultancy Jones Lundin Beals.

Jaguar shifted global creative chores from Euro RSCG to Spark44.

On the Border named Barkley as its agency of record for its $4 million advertising account. Energy BBDO, Chicago, previously handled the work.

TargetCast tcm has been named agency of record for asset management firm Rydex SGI.The agency is responsible for all media duties on the account, including digital, search and print. The agency will work in partnership with Rydex SGI's current creative agency, Boston-based independent MMB. The account was awarded without a review. Spending was not released.

Strategis has been named the social media agency of record for Willow Tree Poultry Farm. The agency will create and develop a strategy for Willow Tree's Facebook, Twitter and LinkedIn pages, blogger outreach, and other social initiatives.

Parasol has been tapped to handle US media relations for The Ritz-Carlton, Palm Beach.

Darling Agency, New York, was named the first agency of record for Freshpet, a manufacturer and marketer of fresh, refrigerated dog and cat food. Previous advertising was handled in-house and on a project basis. A $16 million budget will go to television, print, digital and outdoor advertising. First work, focusing on the quality of Freshpet's ingredients, will break in April.

PEAK Performance, an automotive performance brand and official sponsor of the IndyCar Series and the Indianapolis 500, has named Energy BBDO as agency of record for its entire family of products. PEAK previously worked with advertising partners on a project basis. Proximity Chicago, Energy BBDO's digital sibling, will also support the account. Kelly, Scott & Madison will continue to serve as the company's media partner.

After a review that included six regional agencies, the City of Salem has named Rattle to lead its marketing efforts. The account was previously handled on a project basis by local firms or in-house. Spending was not released.