• TargetCast tcm - UniGroup
    TargetCast tcm has been named media agency of record for transportation and relocation services company UniGroup. The agency will be charged with offline media responsibilities, including planning and buying, for UniGroup's United Van Lines and Mayflower brands. Spending is estimated at $5 million.
  • Dallas Symphony Orchestra - The Richards Group
    The Dallas Symphony Orchestra selected The Richards Group as its agency of record for brand planning, creative, design and media planning responsibilities.
  • M&C Saatchi - Trafalgar
    M&C Saatchi, Los Angeles, won creative duties for international travel company Trafalgar. The agency won the business without a review. M&C Saatchi has been charged with creating a global brand campaign for the client that includes TV, print, digital and direct mail elements.
  • Exopolis - Formula 1 United States
    Exopolis has been named agency of record for Formula 1 United States.
  • El Pollo Loco; goodness Mfg.
    El Pollo Loco named goodness Mfg. agency of record on its $15 million advertising account. The agency will handle strategic marketing and communication needs, including English- and Spanish-language creative (broadcast and digital), in-restaurant merchandising, and local restaurant marketing. First work will appear in late May. El Pollo Loco also recently tapped MBMG as its media strategy and buying partner for general market and Hispanic media and Interpublic Group's ID Media to oversee the strategic planning and implementation of print media and couponing.
  • City of Salem; Rattle
    After a review that included six regional agencies, the City of Salem has named Rattle to lead its marketing efforts. The account was previously handled on a project basis by local firms or in-house. Spending was not released.
  • PEAK Performance; Energy BBDO
    PEAK Performance, an automotive performance brand and official sponsor of the IndyCar Series and the Indianapolis 500, has named Energy BBDO as agency of record for its entire family of products. PEAK previously worked with advertising partners on a project basis. Proximity Chicago, Energy BBDO's digital sibling, will also support the account. Kelly, Scott & Madison will continue to serve as the company's media partner.
  • Darling Agency; Freshpet
    Darling Agency, New York, was named the first agency of record for Freshpet, a manufacturer and marketer of fresh, refrigerated dog and cat food. Previous advertising was handled in-house and on a project basis. A $16 million budget will go to television, print, digital and outdoor advertising. First work, focusing on the quality of Freshpet's ingredients, will break in April.
  • Parasol; The Ritz-Carlton, Palm Beach
    Parasol has been tapped to handle US media relations for The Ritz-Carlton, Palm Beach.
  • Strategis - Willow Tree Poultry Farm
    Strategis has been named the social media agency of record for Willow Tree Poultry Farm. The agency will create and develop a strategy for Willow Tree's Facebook, Twitter and LinkedIn pages, blogger outreach, and other social initiatives.
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