TargetCast tcm has been named agency of record for asset management firm Rydex SGI.The agency is responsible for all media duties on the account, including digital, search and print. The agency will work in partnership with Rydex SGI's current creative agency, Boston-based independent MMB. The account was awarded without a review. Spending was not released.

Draftfcb successfully retained lead creative chores on Gevalia's $2 million advertising account.

Sonic tapped Goodby, Silverstein & Partners as its lead creative agency on its $140 million advertising account. Barkley previously handled the work.

Following a review, Bank of the West, San Francisco selected Heat, San Francisco, as its advertising agency of record. Other finalists were Butler, Shine, Stern & Partners, Eleven and DeVito/Verdi. An undisclosed budget will support broadcast, outdoor, mobile, online, print and experiential advertising, plus sponsorships. First work, focusing on customer service, will break in Q1 2011.

Mohegan Sun named People Ideas & Culture as its agency of record, following a review. PI&C will lead a new collective of agencies brought together to win creative and media duties. Naked Communications will oversee marketing and channel integration; Profero and T.A.G. will manage digital/social media and production, respectively; and Horizon Media will serve as media agency. The first work will break this spring. The incumbent was Kirshenbaum Bond Senecal + Partners; Arnold, Publicis and Cramer-Krasselt were finalists in the review.