Mohegan Sun named People Ideas & Culture as its agency of record, following a review. PI&C will lead a new collective of agencies brought together to win creative and media duties. Naked
Communications will oversee marketing and channel integration; Profero and T.A.G. will manage digital/social media and production, respectively; and Horizon Media will serve as media agency. The first
work will break this spring. The incumbent was Kirshenbaum Bond Senecal + Partners; Arnold, Publicis and Cramer-Krasselt were finalists in the review.
