El Pollo Loco named goodness Mfg. agency of record on its $15 million advertising account. The agency will handle strategic marketing and communication needs, including English- and Spanish-language
creative (broadcast and digital), in-restaurant merchandising, and local restaurant marketing. First work will appear in late May. El Pollo Loco also recently tapped MBMG as its media strategy and
buying partner for general market and Hispanic media and Interpublic Group's ID Media to oversee the strategic planning and implementation of print media and couponing.
