Union Bank, N.A.; Eleven

Union Bank, N.A. tapped Eleven Inc. as its global advertising agency of record. The agency bested Ogilvy, RPA and incumbent Dentsu for the win. Eleven will handle all worldwide advertising and marketing communications for Union Bank, including traditional campaigns for broadcast, print and radio, as well as interactive campaigns for digital, social and mobile platforms. New advertising is expected in the second quarter of 2012.

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