The Weinstein Co. placed its media buying and planning accounts, estimated at $100 million, in review. Palisades Media Group currently handles the work.
Edible Arrangements named Stern Advertising of Cleveland, OH as its national creative agency, tasked to handle TV, online and print elements. Hot Dish Advertising of Minneapolis, MN will continue to serve as Edible Arrangements’ regional advertising agency handling advertising for co-ops along with franchise development marketing.
CEC Entertainment, operator of 554 Chuck E. Cheese’s stores in 48 states and beyond, selected The Richards Group as its agency of record. The agency will oversee brand planning, creative development, media buying and digital marketing. The campaign, launching in the second half of 2012, will include TV, radio, print, interactive and social media, in-store, and other promotional components.
After a two-month review, the government-funded, university-led Greater Philadelphia Innovation Cluster for Energy-Efficient Buildings, selected LevLane as its first agency of record. Spending was not released. The initial assignment will be the development of a brand identity.
Benjamin Moore & Co. shifted its advertising account to Mullen following a review. Mullen will be responsible for creative development and media planning and buying. Cramer-Krasselt, New York, previously handled the account and did participate in the review.
Creature was named lead creative agency for Dickies. Goodby Silverstein & Partners previously handled the account.
180Amsterdam was named lead global agency for ASICS. Vitro previously held that role but remains the brand’s U.S. agency of record.
Burger King added Mother and David to its list of roster agencies.
Red Tettemer + Partners picked up two new business wins: Dial for Men Digital and Fuel TV. By winning the Dial for Men digital business, Red Tettemer + Partners becomes agency of record for the entire Dial for Men brand, both traditional and digital. The agency is also working on a project basis with Fuel TV, responsible for designing and developing a Facebook experience. The addition of this project strengthens the agency’s partnership with Fox and the Fox Networks Group.
The New Jersey Devils selected The Vault as its agency of record to handle creative and strategic responsibilities including TV, print, radio, media planning and buying and digital communications. The campaign will revolve around the tagline "Get Your Jersey On."