by Amy Corr on Jan 9, 3:11 PM
The Better Sleep Council, the consumer research and education arm of the International Sleep Products Association, named Marcus Thomas, Cleveland, as its marketing agency of record. Work will include strategic development, social and digital media advertising, and public relations duties.
by Amy Corr on Jan 9, 3:11 PM
Reebok tapped mcgarrybowen to create a global ad campaign.
by Amy Corr on Jan 9, 3:11 PM
Target has split with its lead creative agency, Wieden + Kennedy.
by Amy Corr on Jan 3, 1:11 PM
Fuseideas won a competitive bid to provide stewardship of the Massachusetts Lottery’s $10 Million Raffle TV campaign which ran between December 26- 31, 2011.
by Amy Corr on Jan 3, 1:11 PM
The LPGA tapped Digitaria to redefine and rebuild its Web site and digital presence.
by Amy Corr on Jan 3, 1:11 PM
Warschawski has been selected by the government of Switzerland to help promote public diplomacy in the U.S. for Switzerland.
by Amy Corr on Jan 3, 1:11 PM
Consumers Energy, one of the nation’s electric and natural gas utilities companies, tapped Campbell Ewald to provide marketing and communications work for the company’s customer engagement initiative.
by Amy Corr on Jan 3, 1:11 PM
TM Advertising was chosen by Captain D’s Seafood Kitchen to serve as agency of record. The agency's first campaign for Captain D’s is set to launch in early February.
by Amy Corr on Jan 3, 1:11 PM
JC Penney has parted ways with its creative agency, Saatchi & Saatchi.
by Amy Corr on Jan 3, 1:11 PM
Panera Bread has parted ways with its creative agency, Mullen.