Chuck E. Cheese's named Current, part of Interpublic Group of Companies, as its public relations agency of record. Current will focus on building brand awareness and launching new offerings for Chuck
E. Cheese's, as well as conducting ongoing media relations to support its promotions, fundraising and seasonal programs. The account will be led by Amy Colton, executive vice president. "We are
excited to partner with Chuck E. Cheese's to encourage people to experience the changes firsthand and try the new menu," said Virginia Devlin, president of Current. "Chuck E. Cheese's is already every
kid's favorite, and now it's time to impress mom and dad too."