• by Amy Corr  @MediaPostOTL, May 27, 2016

Palermo Villa, a privately held frozen pizza manufacturer, tapped Laughlin Constable as its agency of record. First work from the agency was a national campaign for Urban Pie premium pizzas. Laughlin Constable created a series of online videos and radio spots starring "Ron" and "Danni" as brand ambassadors working in an Urban Pie food truck. Aside from creative duties, the agency is also handling strategy/brand planning, media planning and buying, analytics and public relations. "Urban Pie appeals to adventurous food lovers seeking restaurant-style flavors with frozen food aisle effort," said Pat Laughlin, creative director leading the campaign. "Our target consumer is very sophisticated and does not like being marketed to, so all of our efforts have to look, feel and act unlike traditional advertising."