BIZ DEV: Proof Advertising Wins Del Frisco's Restaurant Group

Del Frisco's Restaurant Group tapped Austin-based Proof Advertising as its creative agency of record, following a review. Johnson & Sekin previously handled the account. The agency will help drive sales and enhance the brand identity of the twenty restaurants. Work includes brand strategy and creative duties for broadcast, print, collateral, digital and social media elements. "We have very ambitious sales growth and concept expansion plans for the Grille," said Lisa Kislak, vice president of brand marketing for Del Frisco's Restaurant Group. "Proof demonstrated overwhelmingly that they 'get us' and that they have deep experience working with retail brands. We are thrilled to have them on our team." Del Frisco's Restaurant Group spent $488,000 on measured media in 2015, according to Kantar Media.
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