• BIZ DEV: Cutwater Named AOR For Visit Santa Barbara
    San Francisco-based Cutwater was named agency of record for Visit Santa Barbara, the official marketing organization for the city of Santa Barbara, South Coast and surrounding communities. The agency will handle creative and media work in an effort to refresh the brand's positioning and creative platform across print, digital and marketing communications channels. New work will debut this fall. "Cutwater stood out to us because of the high caliber of its strategic thinking and creativity," said Jennifer Walker, vice president of marketing & strategy for Visit Santa Barbara. "We wanted an agency that will be a good partner and that ...
  • BIZ DEV: M&C Saatchi LA Awarded Sacramento Kings Work
    M&C Saatchi LA was awarded the UX and design work for a new app for the Sacramento Kings. Launching in the fall, to coincide with the opening of Golden 1 Center, the app will include state-aware features that automatically provide custom information relevant to the user's location and time, along with venue interactivity before, during and after games.
  • BIZ DEV: CP+B Brazil Named AOR For Smirnoff, Johnnie Walker And Ypioca
    CP+B Brazil was named agency of record for Diageo Brazil's Smirnoff, Johnnie Walker and Ypioca brands, following a review. The accounts will be led by CP+B Brazil's chief creative officers Andre Kassu and Marcos Medeiros, and chief operating officer Vinicius Reis. "This is a very special victory for us because it's the result of a unique Diageo process that evaluated agencies for their history, teams, values and purposes," said Reis. "It's especially exciting as we are a relatively new agency and it speaks to the value of our people and our commitment to the work." CP+B Brazil has been open ...
  • BIZ DEV: Olson Named AOR For Hisense And Higi
    Olson was named agency of record for Hisense USA, a subsidiary of global TV manufacturer, Hisense and higi, a retail, omni-channel community engagement platform. As the U.S. agency of record for Hisense, Olson will help educate consumers about the brand and build brand equity with people stateside. "Olson's combination of integrated capabilities plus best-in-class design and strategy set them apart," said Mark Viken, vice president of marketing for Hisense USA Corporation. "As Hisense builds its brand in the U.S., Olson will help us express our story that technology can be simple, fun and ingenious in amazing ways." Hisense spent $1.5 ...
  • BIZ DEV: Tank Joins Forces With TEDxCambridge
    TEDxCambridge is a spawn of the TED conferences where industry leaders share their thoughts in under 18 minutes. Now, the biannual event is partnering with full-service shop Tank to develop marketing and creative for its event, including overall event branding, social outreach and public relations. There was no formal review. The refreshed brand artwork is designed to be abstract and visually striking with red, black and white colors, while other images celebrate the individual expertise of each speaker. Each of our speakers for the #TedxC2016 spring event has their own X to represent their TEDx talk," says the agency. The ...
  • BIZ DEV: Cheeses of Europe Consolidates With Sopexa
    The Cheeses of Europe Marketing Council, co-financed by the French Dairy Board (CNIEL) and the European Union, consolidated global creative work with Sopexa in North America and Latin America. Following a consolidation pitch, Sopexa was awarded the U.S., Mexican and Colombian assignments, charged with social media, mobile, video, as well as retail and pop-up stores. The agency will continue to support Brazil and other key local markets. In the United States, the Council will dramatically change its marketing strategy, allocating almost of its total budget on digital. "We were looking for the best partner to help us really innovate and ...
  • BIZ DEV: LRXD Named First AOR For Granite City Food & Brewery
    Granite City Food & Brewery tapped Colorado-based agency LRXD as its first agency of record, following a pitch process. Minneapolis-based Granite City operates 35 restaurants in 14 states. This marks the first time the company will invest in a significant marketing push to support its brand. First work from LRXD will launch this summer and consist of in-store, OOH, broadcast and online components. "We are excited to be working with a world class advertising agency," said Rob Doran, chief executive officer of Granite City Food & Brewery. "We anticipate great success."
  • BIZ DEV: Intermarket Adds Five Clients
    Intermarket added five clients to its roster: Bryn Mawr College, a women's liberal arts college; Duco, a financial technology firm; ECU Line, an ocean logistics company specializing in less-than-container loads shipping; FXDD Global, a provider of foreign exchange trading to retail and institutional clients; and RealtyMogul.com, a real estate investment platform. "We're always pleased to have our proven expertise in financial services validated by new clients," said Neil Shapiro, chief operating officer of Intermarket. "Further, we're thrilled to grow our footprint in higher education, and elsewhere."
  • BIZ DEV: CBX Rebrands Avalon Organics
    CBX rebranded Avalon Organics, a line of organic beauty products. The agency reframed the brand with the Personal Care team at Hain Celestial. In addition to creating new packaging, design and nomenclature systems for Avalon's five product lines, the team built a brand book; clarified Avalon Organics brand personality; and conducted internal training to support writing around the new master brand. New packaging designed for Avalon Organics' shampoos, conditioners, moisturizers and other products -- including those belonging to its Intense Defense and Wrinkle Therapy lines -- are now available nationwide. "We did a wholesale change from the Avalon Organics brand's ...
  • BIZ DEV: Laughlin Constable Awarded Wisconsin Dept. Of Transportation Work
    Laughlin Constablewas tapped by the Wisconsin Department of Transportation to develop a multi-year marketing campaign to increase ridership and revenue on Amtrak Hiawatha Service between Chicago and Milwaukee. The campaign, which will launch in late May and early June, will focus on growing ridership during non-peak times. Work will include creative executions for the Hiawatha, along with strategic media planning and placement, digital advertising, social media and public relations. From October through December last year, Laughlin Constable launched a brief campaign to create awareness of late evening train service on Saturdays. "Hiawatha Service is a fast, dependable and economical option ...
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