• BIZ DEV: Clorox Names FCB And mcgarrybowen/Dentsu Aegis Network As Lead Creative Agencies
    The Clorox Company tapped FCB and mcgarrybowen/Dentsu Aegis Network as lead creative agencies over Clorox's portfolio of brands. The agency selections coincided with the company's decision to focus more on digital marketing elements. "This is a time of tremendous change and enormous digital opportunity," said Eric Reynolds, chief marketing officer, The Clorox Company. "We are delighted to have the opportunity to collaborate with FCB and mcgarrybowen/Dentsu Aegis Network as our two agencies of record. Both agencies have a rich history of building brands that consumers love, developing big ideas and campaigns with coherence across today's complex communications channels." Both agencies …
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