Granite City Food & Brewery tapped Colorado-based agency LRXD as its first agency of record, following a pitch process. Minneapolis-based Granite City operates 35 restaurants in 14 states. This
marks the first time the company will invest in a significant marketing push to support its brand. First work from LRXD will launch this summer and consist of in-store, OOH, broadcast and online
components. "We are excited to be working with a world class advertising agency," said Rob Doran, chief executive officer of Granite City Food & Brewery. "We anticipate great success."