Olson was named agency of record for Hisense USA, a subsidiary of global TV manufacturer, Hisense and higi, a retail, omni-channel community engagement platform. As the U.S. agency of record for
Hisense, Olson will help educate consumers about the brand and build brand equity with people stateside. "Olson's combination of integrated capabilities plus best-in-class design and strategy set them
apart," said Mark Viken, vice president of marketing for Hisense USA Corporation. "As Hisense builds its brand in the U.S., Olson will help us express our story that technology can be simple, fun and
ingenious in amazing ways." Hisense spent $1.5 million on measured media in 2015, according to Kantar Media. Higi health stations allow people to measure their weight, BMI, pulse and blood pressure
with data stored in a private online account for ongoing progress comparison. "Higi's mission is to get consumers to take small but meaningful steps to create lasting health habits. To further our
goals we searched for an agency that has the breadth of services and expertise to amplify our purpose," said Sheila McCormick, chief marketing officer, Higi. "With Olson's unique mix of expertise in
consumer, retail, loyalty marketing and PR it makes them an ideal fit to support Higi as we continue to grow."