CP+B Brazil was named agency of record for Diageo Brazil's Smirnoff, Johnnie Walker and Ypioca brands, following a review. The accounts will be led by CP+B Brazil's chief creative officers Andre Kassu
and Marcos Medeiros, and chief operating officer Vinicius Reis. "This is a very special victory for us because it's the result of a unique Diageo process that evaluated agencies for their history,
teams, values and purposes," said Reis. "It's especially exciting as we are a relatively new agency and it speaks to the value of our people and our commitment to the work." CP+B Brazil has been open
for two years. Stateside, Johnnie Walker spent $22.4 million on measured media in 2015 and Smirnoff spent $12.7 million during the same time, according to Kantar Media.