Laughlin Constablewas tapped by the Wisconsin Department of Transportation to develop a multi-year marketing campaign to increase ridership and revenue on Amtrak Hiawatha Service between Chicago and
Milwaukee. The campaign, which will launch in late May and early June, will focus on growing ridership during non-peak times. Work will include creative executions for the Hiawatha, along with
strategic media planning and placement, digital advertising, social media and public relations. From October through December last year, Laughlin Constable launched a brief campaign to create
awareness of late evening train service on Saturdays. "Hiawatha Service is a fast, dependable and economical option for travelers in Chicagoland and Southeastern Wisconsin," said Mat Lignel, CEO of
Laughlin Constable. "We have two challenges -- the first is to get business and leisure travelers to recognize how the Hiawatha is a comfortable and stress-free option and the second is to then get
those travelers out of their cars and ride the Hiawatha."