The Cheeses of Europe Marketing Council, co-financed by the French Dairy Board (CNIEL) and the European Union, consolidated global creative work with Sopexa in North America and Latin America.
Following a consolidation pitch, Sopexa was awarded the U.S., Mexican and Colombian assignments, charged with social media, mobile, video, as well as retail and pop-up stores. The agency will continue
to support Brazil and other key local markets. In the United States, the Council will dramatically change its marketing strategy, allocating almost of its total budget on digital. "We were looking for
the best partner to help us really innovate and reach the increasingly food-savvy consumers with better precision and also greater impact," said Laurent Damiens, head of communications for CNIEL.
"Sopexa demonstrated superior and proven performance in the areas of consumer insights, creativity, talent and data-driven integration across the Americas." New work will launch by January, 2017.
Cheeses of Europe spent $700,000 on measured media in 2014, according to Kantar Media.