BIZ DEV: One Medical Taps VBP Orange As AOR

VBP Orange, the customer experience unit of Venables Bell & Partners, was named agency of record for One Medical. The agency will create brand campaigns that highlight the multiple aspects of a patient's experience. New work will launch this fall. Hub Strategy & Communication in San Francisco previously handled the account. One Medical's goal is to make high-quality health care more accessible and affordable for all. Founded in 2007, One Medical now has more than 45 offices in 7 major metro areas. "As One Medical continues to expand rapidly across the country, we're looking holistically at how our brand reflects our unique approach to primary care," said Scott Kabat, chief marketing officer of One Medical. "We're excited to partner with VBP Orange as we evolve and grow our brand."
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