BIZ DEV: Mason Named AOR For Connecticut Lottery's KENO Game

Mason was named agency of record for Connecticut Lottery Corporation's new game, KENO. The agency will handle all strategic messaging, creative, production, advertising and media buying. "We are pleased to create excitement and awareness about the game of KENO here in Connecticut," said Stephen Hayes, co-president, of Mason, Inc. "Mason demonstrated exceptional creativity and a clear vision for a responsible and effective launch of KENO in Connecticut," added Anne M. Noble, president and CEO of the CT Lottery. Additional Mason clients include Yale New Haven Health, The Connecticut Open presented by United Technologies, Odyssey Logistics, Hospital for Special Care and The United Illuminating Company.
Next story loading loading..