by on Apr 19, 4:00 PM
The Minnesota State Lottery tapped OLSON, Minneapolis, as its agency of record after a review. OLSON will handle brand strategy and holistic marketing responsibilities for the account.
by on Apr 19, 4:00 PM
Sports and entertainment company BEST selected Barker/DZP to provide all forms of digital innovation and marketing support for its event properties and athletes.
by on Apr 19, 4:00 PM
TBWA/Chiat/Day was awarded global creative duties for Twix, following an agency consolidation by Mars.
by on Apr 19, 4:00 PM
PHD was tapped to handle media chores for Elizabeth Arden in Europe and Asia, valued at $40 million.
by on Apr 19, 4:00 PM
Keiler & Company was named agency of record for WNBA team, the Connecticut Sun. The agency will handle print, collateral, broadcast and digital advertising, publicity, Web design and social media chores.
by on Apr 19, 4:00 PM
The InterContinental Hotels Group awarded various units of The Ogilvy Group its global digital, direct marketing and customer relationship management chores, estimated at $12 million.
by on Apr 19, 4:00 PM
Arnold was tapped to handle creative chores on Boiron's homeopathic products. Tierney previously handled creative duties on the $15 million advertising account.
by on Apr 19, 4:00 PM
Citrix Online appointed Mediasmith to provide digital and print advertising for its suite of remote access and collaboration services.
by on Apr 12, 3:30 PM
The Goodyear Tire & Rubber Company selected Digitas as interactive agency of record, following a review. Digitas will handle all digital assignments including consumer Web, digital marketing, digital media planning and buying, social and mobile marketing, search and CRM chores. In addition, the company shifted creative chores to GSD&M Idea City. McCann Erickson previously handled the account.
by on Apr 12, 3:30 PM
Honest Tea tapped SS+K to develop social engagement campaigns and handle its digital strategy.