Four months after being named agency of record for Zicam, Cramer-Krasselt was awarded the brand's media buying assignment by Matrixx Initiatives. C-K's Chicago headquarters will manage broadcast
buying and digital planning and buying, working closely with C-K Phoenix, which handles the brand strategy, creative, digital and consumer engagement. The agency will partner with Always On
Communications/Los Angeles, which continues to handle Zicam's media planning. Billings are estimated at $50 million. Initiative previously handled the account.
