• by Fern Siegel , 9 hours ago

Bakery has been named Creative and Cultural AOR for Sendero Provisions Co., a Western lifestyle apparel brand.

The Austin-based agency won the account after a competitive pitch.

Sendero will also utilize Ken, Bakery's sister media agency.

The goal is to streamline all aspects of the account — media strategy to content production. The agency's remit is to craft campaigns, activations and new collaborations that make Sendero a household name.

Bakery will also help establish Sendero’s newer women’s line of apparel.

“Sendero is founded on the real free-roaming lifestyle ideals of Texans, not cookie-cutter Hollywood cowboy trends,” said Micky Ogando, Chief Creative Officer of Bakery. “Our job is simple: Make that realness show loudly and with consistency. We’re excited to get to work influencing how the story gets told from product to retail and beyond.”