Greater Seattle Partners (GSP) is naming Mekanism as creative agency partner for the regional trade and investment group, backed by companies including Alaska Airlines, Microsoft, and Starbucks. The partnership kicks off a call-to-action to galvanize key business decision makers in the public and private sectors to get involved with GSP, help bolster the region’s economy, and urge business leaders to help tell the story behind the region. GSP plans include building a global identity, growing talent in the region, and elevating regional economic development. A digital campaign from Mekanism will run on GSP’s social channels. Mekanism will also develop a ...

San Jose State University (SJSU), the largest university in the Cal State system, has appointed Barkley to oversee website migration duties and content development for a significant portion of the www.sjsu.edu ecosystem after a competitive pitch. The remit includes responsibility for many of SJSU’s auxiliary and external sites including the set-up of the information architecture, content strategy, content development, and ADA compliance. The project includes the migration of roughly 285 websites that consist of approximately 15,000 pages. The Kansas City-based independent agency won the account in part because of experience working with the SJSU College of Professional ...

JPMorgan Chase is putting its estimated $200 million global media assignment up for review. That excludes digital media which is handled in house.  The U.S. incumbent is Zenith which is expected to participate.  The client has retained MediaLink to manage the review process.  News of the review was first reported by Campaign.    

Sallie Mae is appointing GYK Antler as agency partner to help the student loan company strategically redefine their brand positioning. As lead agency, GYK Antler will bring this new positioning to life through an integrated brand campaign, establishing a cohesive look and feel that will support all marketing assets.    

Trouble Maker has gained more Asahi International business following a competitive pitch. The UK-based agency nabbed the brand’s media account in the UK and 20 international markets (EMEA, Central and South America) from incumbent Wavemaker. The agency’s expanded remit covers paid social media, programmatic, paid search, radio, video-on-demand, linear TV, partnerships, influencer marketing and OOH, as well as consultancy support for content distribution across additional markets.  This win follows being appointed lead global agency in July this year for the company’s Peroni Nastro Azzurro brand — from incumbent Wunderman — across creative, strategy, production, technology and social.

Horizon Next, the performance marketing division of Horizon Media, has been awarded TV media AOR duties for Jenny Craig, a major competitor in the weight-loss industry for more than 35 years. The account will be managed by the agency’s New York office. “During these unprecedented times, it’s more important than ever that people can count on Jenny Craig for healthy nutritional choices to help them look and feel their best,” stated David Pastrana, CEO of Jenny Craig. “We have expanded how we are engaging with our customers to meet their individual needs whether they are looking to lose weight with our ...

The Tofoo Co. is appointing Who Wot Why to handle the UK-based tofu brand’s first major advertising campaign following a competitive pitch. The appointment marks the first time The Tofoo Co has worked with an ad agency. Previous marketing for the brand has focused on social and been created in house.The agency is now tasked with creating an integrated multi-channel campaign for the brand with the aim of changing perceptions around tofu.

Tampa General Hospital, which attracts patients from across the U.S., has appointed Kepler as its digital media agency of record. Kepler's TGH team will be based in New York, and will be responsible for media strategy, buying and optimization across all digital media channels. The engagement will also tap Kepler's joint creative offering with sibling agency Sid Lee.

Gulf Coast Vision Center (GCVC) is appointing Lucid Advertising as agency of record to provide an entire suite of digital and traditional advertising services, including website development; an SEO and content program; direct mail; and search engine and social media advertising, to help increase awareness, build preference and drive sales for the 48-year-old eye care company.There was no formal review--GCVC selected the agency based on its healthcare expertise.

MegaFood is appointing LRXD as the supplement brand’s lead agency following a competitive pitch. The agency’s responsibilities include brand strategy and communications and creative development for print, digital, social and display campaigns, as well as planning and buying media.