by Fern Siegel on May 1, 10:00 AM
The agency will handle media strategy, buy and planning for the brands' 3,000+ stores nationwide.
by Fern Siegel on Apr 28, 10:00 AM
The champagne house is one of the most well-established female-led brands. The art show celebrates 250 years of the iconic brand.
by Steve McClellan on Apr 20, 10:37 AM
Boston-based full-service ad agency Allen & Gerritsen has been selected as brand agency of record by
Freight Farms, a manufacturer of container farming technology. The company says its mission is to of create a global infrastructure that revolutionizes local access to food. A&G will lead brand strategy, platform development, and creative direction across paid, owned and earned media. The firms will collaborate to implement integrated communications programs targeted to sectors including education, restaurants, …
by Fern Siegel on Apr 19, 10:00 AM
Above+Beyond will develop Hardys' new brand positioning on the global stage.
by Fern Siegel on Apr 17, 10:00 AM
Party City is the largest retailer of party goods in North America.
by Steve McClellan on Apr 17, 8:34 AM
Minneapolis-based ad agency Mono has been selected by Power Home Remodeling to lead a brand refresh. Headquartered in the Philadelphia region, Power Home Remodeling is a leading exterior-home remodeler with over 3,500 employees, 18 locations, over one million lifetime customers, and $1 billion in annual revenue. Mono is tasked with conducting research, a refresh of the brand positioning, foundational brand materials, a new website, …
by Steve McClellan on Apr 13, 4:28 PM
Wingstop Restaurants has appointed Stagwell’s 72andSunny as its new creative agency of record following a formal review. The appointment is effective immediately. The client previously worked with Leo Burnett, part of Publicis Groupe. "This partnership marks the next chapter of Wingstop's growth story,” stated Michael Skipworth, Wingstop's President & CEO. "While 2022 marked our 19th consecutive year of same-store sales growth, we continue to have a meaningful opportunity to scale brand awareness."
by Steve McClellan on Apr 11, 10:55 AM
Interpublic creative agency MullenLowe and sibling agency Carmichael Lynch Media, have been appointed by the United States Golf Association for creative and media work respectively. USGA has brought on the two IPG agencies to help deliver increased brand growth and awareness. MullenLowe’s remit, is to create a campaign and other assets that will attract a broader community to the game of golf. Carmichael Lynch will handle media strategy and execution. “MullenLowe and Carmichael Lynch Media offer a seamless integration of creative and media thinking that will enable USGA to not only engage passionate fans, but also identify …
To read more articles use the ARCHIVE function on this page.