BMW car brand Mini has appointed Anomaly London, part MDC Partners, as its new lead agency. The award came after a competitive pitch. Previously the brand used a handful of agencies in different regions. Anomaly is developing a new integrated ad campaign that will debut in 2021.
GSK is consolidating more of its consumer healthcare business with Publicis Groupe. After a five-month pitch the Groupe will now manage the GSK Brazil portfolio under the bespoke PlatformGSK entity. This dedicated practice will be responsible for all communication of brands Advil, ENO, Corega, Sensodyne and Sonrisal brands and align with the Groupe’s other GSK accounts in Europe, United States and Latin America. The account was previously held by WPP’s Grey.
The Environmental Science unit of Bayer has appointed St. Louis-based agency HLK agency of record. The award came after a multi-agency pitch. The unit sought to consolidate agencies across its three lines of business which include, Vegetation Management, Turf and Ornamentals, and Pest Management and Public Health. Other agency clients include Bayer Crop Science, Marriott, Ameren, UniGroup, Schnucks, among others.
Liberty Bank is appointing Connelly Partners as the bank’s agency of record following a formal review. The scope includes creative, media, digital and strategy. This new agency relationship follows the arrival at the Connecticut-based financial institution of President/CEO David Glidden who joined the company from TD Bank last year.
Cholulua Hot Sauce is appointing Vice’s Virtue as the brand’s lead creative agency following a client-led formal review that happened prior to the pandemic. Virtue will spearhead the strategic and creative development of Cholula’s brand marketing efforts across the North America region. The partnership kicked off with a virtual Tacothon celebrating Cinco de Mayo in which celebrities including Dwayne Wade, Sophia Bush and chef Tom Colicchio will share their secret taco recipes.
Insurance company Aflac is out with a new campaign, “Not Alone” from its new agency of record Atlanta-based Dagger. The company previously worked with Publicis Seattle. The new campaign highlights the company’s position that it is committed to being there for consumers when help is needed most. It focuses on the wide range of emotions Americans experience when they are hit with unexpected health care costs, emphasizing that Aflac helps pay out-of-pocket expenses health insurance does not cover. The campaign’s first TV ad
broke last Friday on ABC and ESPN during the NFL draft. To complement the launch, ESPN featured clips of ...
IPG’s McCann is out with its first campaign for U.S. Bank after recently winning creative AOR duties on the account, which will be serviced by the agency’s offices in New York and Detroit. Carmichael Lynch, also part of IPG, previously handled the account. The campaign
offers a heartfelt thank you to all of the hard working people—from medical professionals to first responders to grocery store employees among others--that are keeping others safe during the pandemic. McCann will handle the company’s advertising account, including digital and social media marketing. A key focus for the company is enhancing digital experiences and ...
Agency Modify has been selected by college rewards and payment app Moocho to handle its social, creative and branding. The agency will manage all organic social management, branded creative, brand advertising, paid social and brand direction for the venture. Moocho, a startup from the founders of StubHub, is an application designed to help college students across the U.S. save money on things they buy often. Moocho currently works with brands including Subway, Starbucks, Chipotle, Whole Foods and CVS.
Bravus Brewing Company is appointing Solve as the non-alcoholic craft brewery’s first agency of record as the company seeks to capitalize on the emerging non-alcoholic craft beer and cocktail movement. The first work is slated to launch this summer, dependent, of course, on COVID-19. There was no official review. The agency reached out to the company to begin a dialogue prior to the pandemic. The deal was inked right before widescale WFH orders kicked in.
Schuman Cheese is appointing Walrus as agency partner to launch its new plant-based cheese brand Vevan still scheduled to debut in stores in June. The review happened prior to the COVID-19 shutdown but Walrus is now working on the brand’s first ad campaign remotely. Media duties will be handled in-house by Schuman, in consultation with Walrus.