• Hyatt Launches Global Creative Review
    Lodging giant Hyatt has launched a global creative review, according to Adweek. MullenLowe had been the client’s main agency, but the two companies have parted ways, according to the Adweek report which was published earlier today. It’s believed that Hyatt wants to find one agency to create ads for its various brands, which include Grand Hyatt, Hyatt Regency, Hyatt Place and others. 
  • Ogilvy Tapped For Resort Assignment
    Ogilvy & Mather Singapore has been appointed as the e-Commerce agency for Desaru Coast, a resort Malaysia. The assignment followed a competitive pitch. Desaru Coast claims to be the first “integrated premium destination resort in Malaysia.”  Its accommodations include The Westin Desaru Coast Resort and Hard Rock Hotel Desaru Coast. Ogilvy will oversee the development of an integrated e-Commerce platform intended to strengthen the client's positioning as one of Malaysia’s most anticipated tourism developments. Chandra Barathi, Chief Technology Officer, Ogilvy & Mather Singapore stated, “The platform will allow us to glean valuable customer insights through data analytics ...
  • State Farm Names E-Sports AOR
    State Farm has named ReKTGlobal as its agency of record for e-sports. The agency has already put together the insurance giant’s first e-sports sponsorship. State Farm will serve as North American sponsor of the 2018 League of Legends World Championship, Mid-Season Invitational, and All-Star Event. The NA LCS State Farm Analyst desk will provide analysis and breakdown of the NA LCS’ big plays. “At State Farm, we have a long, proud history of partnering with sports leagues, teams and their fans,” stated Ed Gold, advertising director at State Farm. “With ReKTGlobal, we’ll be able to engage e-sports fans in a ...
  • Keen Footwear Selects SYZYGY NA For Digital Services
    SYZYGY North America, the WPP affiliate has been retained by Keen Footwear to provide the Portland, OR-based outdoor footwear brand with paid digital media services. The selection came after a review.  The agency’s remit includes media and content strategy, programmatic and paid search planning and buying, as well as data and insights services.  John Evons, vice president global digital commerce for Keen stated,  “Our active outdoor customers believe in us and our purpose: to protect and preserve the places where we work and play. During the agency selection process, it became clear that we can trust SYZYGY to translate our ...
  • Ogilvy Wins Pizza Hut Assignment
    Ogilvy & Mather has been appointed AOR for Pizza Hut Singapore, a subsidiary of Yum! Brands Inc. The selection followed a competitive pitch.  The agency’s remit includes creative strategy, campaign execution, and social media programs aimed at “rekindling Singaporeans’ love of their favorite pizza restaurant.” “Merrill Pereyra, Chief Executive Officer, QSR Brands (M) Holdings said, “Ogilvy has demonstrated a strategic understanding of the nuances of the Singapore market, the Pizza Hut brand and audience, and delivered creative that embodies our new global brand positioning and how we can clearly differentiate from the competition.”
  • EGC Group Expands Relationship With Kiss Products
    EGC Group has expanded its partnership with beauty products manufacturer Kiss Products. EGC was selected as the digital marketing agency for Kiss Products’ 2017 digital campaign for lashes. Now EGC will continue to work on the lash campaigns ­(including new product launches) but also act as the lead agency on the 2018 creative strategy and digital marketing campaigns, adding imPRESS Press-On Manicure products as well as Hair Tools to the partnership with the client.   Nicole Larrauri, President of EGC Group, stated, “The importance of recognizing the new customer journey is vital, and together with Kiss, we plan to reach ...
  • Domino's Taps The Community For U.S. Hispanic AOR Duties
    The community has been named U.S. Hispanic agency of record for pizza giant Domino's, following a competitive review.  The agency's scope of work: Creating all-encompassing marketing campaigns targeted at U.S. Hispanics, that will include traditional, social, digital, and mobile components. “We sought a collaborative creative partner that would help us continue to elevate our brand with the influential Hispanic community,” said Karen Kaiser, Vice President, Advertising at Domino’s. “The community’s combination of strategic thinking, creative bravery, and passion for our brand is what differentiated them from other agencies.” "Our mission is to leverage our progressive multicultural approach to help Domino’s become the dominant No. 1 ...
  • Gyro Wins Opus Energy Assignment
    Opus Energy, an independent energy supplier for businesses in the UK, has chosen gyro UK’s Manchester office to develop its latest brand campaign.  Opus Energy was founded in 2002 and has grown significantly in recent years, becoming a key challenger to the so-called ‘big six’ energy companies in the UK.  gyro UK’s Manchester team will develop a brand campaign that showcases Opus Energy’s expertise in working with businesses. Last year, Opus Energy was ranked one of the ‘healthiest brands in the UK’ by Kantar Millward Brown, alongside household names including Dyson, easyjet, and Innocent.  “The campaign will highlight the benefits ...
  • White Castle Consolidates Creative Account with Merkley
    Columbus, Ohio-based fast food restaurant chain White Castle has consolidated its creative AOR with Merkley+Partners. There was no formal review. Effective immediately, Merkley will assume creative responsibilities for White Castle’s restaurants in addition to White Castle’s grocery business, which the shop has handled for since 2016. Both assignments include strategy and creative for all channels. Previously the brand worked with Resource/Ammirati on the fast food side its business. “Certainly, there are efficiencies by consolidating our business with one agency,” stated Kim Bartley, CMO of White Castle. “However, having worked with Merkley for some time now, what really excites us are the ...
  • Land O'Frost Appoints Merkley+Partners as Media AOR
    Munster, IN-based packaged deli meat company Land O’Frost has hired Merkley+Partners as its media agency of record effective immediately. Merkley, headquartered in New York, is tasked with developing and executing media strategies across all channels for Land O’Frost. “We looked at a number of agencies, but Merkley really excelled in three areas,” stated Reggie Moore, senior vice president of sales and marketing for Land O’Frost. “Their media strategies are based on deep consumer insights, they are highly focused on ROI, and they have a proven track record of being highly collaborative when working with other agencies.” Creative for Land O’Frost ...
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