Biofreeze is appointing Droga5 as media and creative agency of record. The Many served as the incumbent agency. The full remit is largely attributed to Accenture's recent acquisition of the creative agency. “We initially came to Droga5 for their creative prowess, but after learning more about their breadth of capabilities, we now view them as a true business partner in all aspects of our brand’s marketing," stated Michael McGoohan, Chief Marketing Officer at Biofreeze. The first work under this new partnership is expected to debut in early 2020.
BIOS Lighting is appointing Berlin Cameron (BC) as agency of record following a formal review. Incumbent San Diego-based Jacob Tyler oversaw the business for a little more than a year. As AOR, BC will be responsible for all creative services, including brand campaigns across digital, social and video, as well as spearhead all efforts across PR and media for the brand. The company calls itself a "circadian lighting technology company" that offers an array of lighting solutions, including the traditional home market and agricultural as well as options for the burgeoning marijuana industry.
Food delivery company Deliveroo has appointed IPG Mediabrands’ Initiative as its global AOR planning and buying agency, following a three month competitive pitch that excluded the UK. Deliveroo is headquartered in London and works with over 80,000 restaurants, 60,000 riders across the Europe, Middle East and Africa and Asia Pacific regions. Ebiquity managed the review process for the client.
Wells Enterprises is appointing Fact & Fiction as exclusive agency partner for two of the company's portfolio brands, SorBabes and Blue Ribbon Classics following a national agency review. The agency will build on the Legally We Can’t Call It Ice Cream campaign that the Boulder-based agency launched for Sorbabes in March 2019 under a project assignment. Blue Ribbon Classics will receive a brand overhaul. Wells Enterprises is also selecting Fact & Fiction’s sister agency, IMM, for media planning and execution for the two brands. Both Fact & Fiction and IMM are part of the collective Boulder Heavy Industries marketing network. ...
Nature's Bounty is appointing Doner as the vitamin brand's U.S. creative and strategy agency of record without a review just nine months after handing the business to VMLY&R. Now, the MDC Partners shop will oversee integrated strategy and creative for Nature’s Bounty, the company’s flagship brand.
Kimberly-Clark has reportedly put its global baby care creative account in review. Brands include Huggies diapers and KleenBebe. Agencies at WPP and MDC Partners are said to be contending. A Kimberly-Clark rep issued a short statement in response to a query: “We regularly review our agency relationships, global and local, to ensure that we remain in touch with the latest capabilities. Beyond that, we would not be able to comment further on the status or scope of our agency relationships.”
Las Vegas-based Ntooitive has been selected as digital marketing agency of record by L.A. Care Health Plan. Under the agreement, Ntooitive will also partner with L.A. Care’s internal full-service marketing team to coordinate and manage traditional media buying, digital media services, and digital creative production with a focus on delivering campaigns aimed at raising brand awareness and product growth. This new partnership expands a relationship that began in 2018 that was tailored to digital advertising efforts.
Chicago Ideas is appointing Havas Chicago as agency of record to strengthen the TED-like platform's brand awareness. Leo Burnett previously serviced the account. Havas Chicago and Chicago Ideas launched the first phase of the brand campaign with a new identity last month, with additional messaging planned for later this year. Looking ahead to 2020, Havas Chicago will help Chicago Ideas meet its objective to become a gateway for people across the Chicagoland region to engage in the city’s intellectual, civic, business and philanthropic opportunities.
Behr Paint is appointing Deutsch as the paint company's creative agency of record, following a competitive review. The incumbent was Peterson Milla Hooks. Deutsch’s scope of work will include business intelligence, strategy, creative, digital and production. The first campaign is launching next year.
Mikimoto is hiring Ogilvy to lead the luxury jewelry company's digital transformation efforts. Led out of its Denver office, Ogilvy's multidisciplinary team will help simplify, clarify and modernize Mikimoto’s digital strategy, technology and design to deliver web and e-commerce experiences.