Orange County, CA-based ad agency Innocean USA, has been appointed agency of record by Irvine, California-based University of Massachusetts Global (UMass Global), formerly Brandman University. The appointment came after a formal review.  Innocean will be responsible for strategy, creative, media and analytics. This will support UMass Global as it builds its awareness in the Western US and expands its presence, throughout New England and eventually on a national basis.  The agency will develop a campaign that will initially be used in key California and Washington markets, to boost awareness and reinvigorate the brand’s positioning. The agency will also build an …

The first work is set to break in September and will run in the UK, France, Spain and Belgium on digital and out-of-home.

Deutsch's remit is to handle creative strategy and grow the Betway brand nationwide.

The assignment followed a competitive pitch. Crisis addresses homelessness.

FUSE Create takes over strategic and creative duties from HUGE and begins work this month.

EP+Co has been named Agency of Record for John Deere's construction division after a competitive review