The agency will lead Red's social-first strategy and creative activations. First work arrives in April.

Prior to the assignment, The Many served as creative AOR.

The active brandwear company is owned by Levi Strauss.

Hannaford Supermarkets, the grocery retailer with 189 stores across Maine, Massachusetts, New Hampshire, New York, and Vermont, has named independent agency The Variable its new creative agency of record.   The decision follows a multi-agency review led by Mercer Island Group that began last year. The incumbent was MMB. The agency’s first work for the client is scheduled to appear in Q3 2025.  …

The move follows a buyout of the brand.

Walrus' remit is to develop a new marketing platform that elevates brand awareness.

Fayette Industrial helps food manufacturers with regulatory compliance.

The agency's' remit includes brand strategy development and digital communications.

Creative will be produced in the agency's London and Zurich offices.

The agency will lead creative and marketing strategies to expand retail distribution.