• Omnicom's Rapp Wins McDonald's CRM Business
    McDonald’s has consolidated its customer relationship management assignment with Omnicom’s RAPP, the fast food giant has confirmed. The win follows a formal review for the business. Rapp will embed staff with teams at McDonald’s U.S. AOR We Are Unlimited, also part of Omnicom, to service the account. Confirming the move, a McDonald’s spokesperson stated: “Our relationship with We Are Unlimited allows us to be fluid and agile in order to source the best talent. We continue to monitor and maximize relationships in order to increase our capabilities.”  
  • McCann Wins Flybe Media, Creative Duties
    Flybe has consolidated its media and creative assignments with McCann after a formal review. According to The Drum, the discount airline’s review included at least two-dozen shops and McCann’s Bristol office in the UK came out on top. The agency will handle creative advertising, media and production duties for the client, which is based in the UK.
  • Omelet Sets Sail With Princess Cruises
    Princess Cruises is naming Omelet as its agency of record following a former review. The incumbent agency was Goodby, Silverstein & Partners. The LA-based creative shop will be tasked with developing integrated marketing efforts that build on the cruise line's long-running “come back new” tagline, as well as focus on digital initiatives. Princess Cruise's ad budget was $14.39 million during the first six months of this year and $26.48 million for full-year 2016, according to Kantar Media. One key challenge will be developing a strong brand identity that separates the brand from parent company Carnival Cruises' other lines, such as ...
  • Mother Wins T-Mobile Creative Assignment
    Independent agency Mother has won creative brand work for telecom giant T-Mobile after a competitive review. Adweek had the story first. According to the Adweek report, Mother’s New York office will handle a portion of T-Mobile’s U.S. creative work, although Publicis Seattle retains both its AOR status and the client’s retail work.
  • AKQA Selected For Gore-Tex Branding, Advertising Duties
    W. L. Gore and Associates has tapped AKQA, a WPP agency, for branding and advertising assignments for its patented Gore-Tex product across both b2b and b2c channels worldwide. AKQA will align Gore-Tex "more closely with the culture of innovation" via traditional advertising campaigns as well as develop new ways to collaborate with apparel brand partners and retailers. The waterproof product is imbedded in everything from jackets to boots. Over the last year, Gore undertook an extensive brand review of its fabrics division, with the goal of developing a rejuvenated brand strategy and related communications direction. That review resulted in the ...
  • Young & Laramore Wins Speedway Gas/Convenience Store Account
    Speedway has appointed Young & Laramore as AOR for its chain of filling stations and convenience stores following a formal review.   Y&L and its media division, EchoPoint Media, will be responsible for brand strategy and positioning, creative, digital, social media, media planning and buying, as well as in-store communications and packaging design. The agency’s first work will launch in early 2018.  Speedway’s marketing team and senior management chose Y&L because of the agency’s "rigorous strategic approach" to brand strategy and research, as well as its ability to "develop breakthrough creative and efficient national digital, social and traditional media executions," the ...
  • Papa John's Selects Laundry Service For Creative AOR Duties
    Louisville, KY-based pizza chain Papa John's has selected Laundry Service as its new creative agency of record. WPP’s Grey was the incumbent. "We're an e-commerce brand - it's time we stop thinking in TV scripts," stated Brandon Rhoten, CMO of Papa John's. "Laundry Service's take on content aligns to where we want to go as a brand, and we couldn't be more excited to choose this young, digital-first agency as our new creative partner." The appointment is effective January 1, 2018. The agency’s remit includes creative and strategy across all marketing channels. The review kicked off in the summer and ...
  • Paradise Wins Savannah Tourism Account
    Tourism specialist Paradise Advertising & Marketing has been selected to develop a new brand identity and advertising campaign for Visit Savannah. The work is slated to launch in early 2018.  Paradise is tasked with refining the Visit Savannah logo, as well as creating an entirely new advertising campaign that addresses the leisure, meetings, groups and weddings markets. The campaign’s goal is to help increase overnight travel to Savannah and positively impact hotel business, bed tax collections and overall visitor spending.   “Paradise showed us a unique ability to get to the soul and essence of a destination,” stated Joseph Marinelli, President ...
  • LevLane Awarded Jack Williams Tire AOR Account
    Tire and auto center retail chain Jack Williams Tire has named Philadelphia-based LevLane agency of record (AOR).  The agency is responsible for all creative development and services,  including TV, print, outdoor and digital for all content development initiatives including. Also part of the agency’s remit is  digital and traditional media planning and buying.  “LevLane’s cross-discipline approach and their understanding of the challenges in the retail marketplace are just two of the factors that led us to select LevLane as our agency of record,” stated Scott Friedman, Director of Marketing, Jack Williams Tire.  
  • BMW Launches U.S. Creative Review
    BMW has kicked off a review for its U.S. Creative AOR assignment, the German carmaker has confirmed.  KBS is the incumbent and has been invited to defend the account. The company spent close to $200 million on measured media in the U.S. in 2016, according to Kantar Media. A BMW spokesman said the review was launched per the company’s policy to periodically review agency partners. KBS won the assignment in 2011 after a formal pitch. The review is the latest in a series of reviews by the brand recently, including an assesment in Canada in which Interpublic Group’s FCB prevailed. Also, BMW’s ...
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