Gelo is appointing Mischief @ No Fixed Address as the eco-friendly liquid hand soap’s first agency of record. Gelo launched in April after spotting an opportunity to reimagine liquid hand soap with an eye to make a greener, cleaner product. Mischief has already begun work on 2021 strategy and creative with the AOR relationship set to stretch the full year. 

Plante Moran, the accounting, tax, consulting and wealth management firm, has named VMLY&R as its agency of record.   VMLY&R was selected following a competitive review and will be responsible for creative and strategic campaign work and media strategy. The agency will also lead digital transformation efforts to enhance the brand experience across Plante Moran platforms.   The work will be run from VMLY&R’s Michigan offices in Detroit and Kalamazoo. Plante Moran is also headquartered in Michigan.

Alpha Foods is appointing Mischief @ No Fixed Address as the plant-based brand’s first agency of record. Originally launched in 2015, Alpha Foods will partner with the agency to develop the brand’s voice and strategic positioning throughout 2021. Alpha’s mission is to reach a broader range of consumers as the category becomes more mainstream. The agency landed the account without a formal review. The company directly approached the shop based on previous work for other clients.

Private aviation company Jet Edge is appointing Walrus as its first agency of record. The agency’s duties include creative, media and strategy with the first campaign expected to debut in 2021.

VCCP New York and MUH-TAY-ZIK / HOF-FER have been awarded a global creative agency assignment for audio systems maker Sonos after a formal pitch.  The agencies, both part of the VCCP network, will provide strategic and creative work for the brand.  “Coming off a year of remarkable growth, Sonos needs a partner who understands our brand and our ambition, and has the strategic and creative chops to help us push harder,” stated Pete Pedersen, Vice President of Marketing at Sonos.  “In the years ahead we’ll faithfully serve our mission to inspire listeners everywhere while inviting millions of new people to …

Toymaker Schleich is appointing 72andSunny Amsterdam as its new brand strategy and creative partner after a five-agency review spread across the U.S., UK and Germany.  Under the remit, the agency is tasked with developing a new global brand strategy and design guidelines to reposition Schleich within the toy category as well as strengthen its relationship with stakeholders and franchises.  

Outdoor/indoor fabric company Sunbrella is appointing Amp Agency, in partnership with sister shop Adlucent, as agency partner. Amp and Adlucent will handle media planning, buying and analytics for traditional and digital channels and search. Under the remit, the agencies are also tasked with strengthening the positioning of Sunbrella as a lifestyle brand. Sunbrella previously worked with Wray Ward.  

Facial skincare brand Cetaphil is appointing Barbarian as its global digital agency of record following a review that began in July. The agency is tasked with transforming Cetaphil's digital ecosystem and streamlining its global digital properties – including its website, social presence, and retailer activity. Cetaphil is owned by dermatology products company Galderma.  

The Lagunitas Brewing Company has tapped Canvas Worldwide as media agency of record following a review. Canvas Worldwide was awarded all media communications, planning and activation responsibilities within the U.S. The agency will kick off its first campaign for the brewery in mid-December of 2020. The account will be handled out of the agency's Los Angeles office. Stripe Reputation previously worked with Lagunitas.

JetBlue airline has put its ad account in review, the company confirmed today. The 11-year incumbent, MullenLowe has been invited to participate.  The company issued a statement:  “It’s standard practice for us to regularly review our business partner relationships, and in light of the unprecedented impact of coronavirus we need to take an even closer look at our external spending. Our agency RFI will help us evaluate which resources can most efficiently address changing customer preferences and the new travel landscape as we emerge from this crisis.  We’re proud of our 11-year collaboration with MullenLowe. Their work …