EmblemHealth has named VMLY&R as the healthcare insurance company’s agency of record following a competitive review.The WPP agency will partner with EmblemHealth to develop creative campaigns and integrated marketing activities across the company’s portfolio, including AdvantageCare Physicians, one of New York’s largest medical group practices, and ConnectiCare, a Connecticut-based health insurer.Last year the company worked with gyro for the “New New York” brand advertising campaign.

The Dubai Department of Tourism and Commerce Marketing (DTCM) is appointing Wunderman Thompson (WT) as the group’s creative partner for the next three yeas. This review consolidates a roster of numerous local and multinational agencies, WT included.Under this new agreement, WT will be in charge of driving DTCM’s campaign strategy and communications through DTCM’s international marketing ecosystem, including digital, TV, print, and social. The agency’s Dubai office will be leading the business.

Skincare company Coppertone is appointing Huge as its creative agency of record following a competitive review. Wunderman Thompson previously handled the business for about six years. Huge will be responsible for brand creative, retail support and activation.

American Woodmark Corporation has appointed MullenLowe New York as its agency of record following a formal review. The account will be handled out of the agency’s New York and North Carolina offices.  The client supplies cabinets to Home Depot and Lowe’s and this assignment is designed to raise its name recognition among the general public. The agency will drive brand strategy and design across the client’s product portfolio and also serve in a management-consultant role supporting its marketing evolution, especially its digital transformation. The account’s value is estimated at $4-5 million annually, according to sources. There was no incumbent as …

Menstrual products marketer Flex is appointing Via as agency partner after a formal review. The agency’s work — launching at the end of April — will serve as the brand’s first-ever mass awareness campaign.   The campaign’s central concept is to shift focus from “feminine care” to address “period care” through non-gendered creative that appeals to all “menstruators.” The company’s products include Flex Disc and Flex Cup. 

Ogilvy has been selected by Pernod Ricard USA to serve as the lead creative agency for Olmeca Altos Tequila, Tequila Avión, and Del Maguey. Ogilvy will coordinate a brand and integrated communications strategy for each of the tequila and mezcal brands. Responsibilities will primarily include brand strategy, advertising and personalized content development. For Ogilvy the win follows last month’s award of the global Zippo creative, PR and social account to the agency.  

OMD has confirmed being selected by the Australian state of Victoria to handle media planning and buying for the state under a new three year contract. Spending on the account is estimated at $100 million over the three-year term. The new contract is effective in June. MediaCom is the incumbent.

Proximo Spirits has appointed Eleven as agency partner for the company’s The Kraken Black Spiced Rum brand. The agency landed this account by convincing the brand to avoid the traditional RFP process to instead allow Eleven to collaborate with Kraken for a two-week trial period. This temporary partnership enabled the spirits brand to see how Eleven operates and learn its creative/strategic vision for the brand, ultimately leading to an official relationship.

Uniform rental company UniFirst is appointing Allen & Gerritsen as its AOR. The agency will help modernize the brand and launch its first-ever brand platform. A&G will also assist with a redesign of UniFirst fleet vehicles and the rebranding  of company subsidiary UniFirst First Aid. It will also develop a new marketing brand field guide and redesign the client’s website.  

Reborn Clothing Co. is appointing French/West/Vaughn as agency partner to support the brand’s integrated marketing strategy development and execution. Reborn Clothing Co. is a textile upcycling company that works with brands, colleges and universities to transform surplus branded apparel and textile waste into new products. This is the company’s first agency partnership. The review included several agencies in the Raleigh, NC area.