Sales and marketing are like siblings who need and love each other, but are also quite competitive with one another.
It behooves us to take a peek under the hood of our obsession with Trump. Because if we fell for it once, we could do so again.
Let's unpack that question -- and the need to embrace more than just a short-term need to check the diversity box.
I would enjoy a world where social media was used for just that: to be social.
Who will be next to try to tame -- or own -- deliver-to-the-doorstep logistics, and combine it with online selling?
The "voice of the customer" is key, because it has credibility that the voice of the brand does not.
COVID-19 has pushed us into a virtual world where connection is a condition of survival. That is especially true for our seniors,
Technology drives change faster and faster, and we shouldn't assume what is acceptable today will be acceptable tomorrow, says author Juan Enriquez.
There's no way the delicious flavors from your favorite local eatery can compete with the sour taste of Uber's hypocrisy.
The change should bring budget shifts to areas where marketers can still target and measure audiences, like CTV.