Social media is at the core of these misaligned incentives, so I'll focus on that here.
A personal letter to the man of the moment.
Google's YouTube should be a winner given its significant and growing viewership, but ad revenue declines signal a broader vulnerability.
It's all about understanding her audience and the ability to generate buzz.
What I learned from attempting to resist social media's siren call.
Gas is the social network currently the rage among American high school students.
AI-enabled (or even fully generated) copywriting is becoming more and more common. Some of it is shockingly good; all of it will only get better.
One big issue: The vast majority of today's programmatic ad tech was built on 2012 models for banners, not TV.
Your decision on which tech platforms to use should be secondary to crafting a stack that enables a strong, positive experience for your customers.
Do I want an ad popping up after a spectacular sunset telling me said sunset was brought to me by the MyPillow guy? No.