by Steven Rosenbaum on Oct 31, 12:40 PM
Social media is at the core of these misaligned incentives, so I'll focus on that here.
by Maarten Albarda on Oct 28, 12:15 PM
A personal letter to the man of the moment.
by Dave Morgan on Oct 27, 3:18 PM
Google's YouTube should be a winner given its significant and growing viewership, but ad revenue declines signal a broader vulnerability.
by Cory Treffiletti on Oct 26, 12:40 PM
It's all about understanding her audience and the ability to generate buzz.
by Gord Hotchkiss on Oct 25, 3:23 PM
What I learned from attempting to resist social media's siren call.
by Steven Rosenbaum on Oct 24, 1:08 PM
Gas is the social network currently the rage among American high school students.
by Kaila Colbin on Oct 21, 2:44 PM
AI-enabled (or even fully generated) copywriting is becoming more and more common. Some of it is shockingly good; all of it will only get better.
by Dave Morgan on Oct 20, 2:21 PM
One big issue: The vast majority of today's programmatic ad tech was built on 2012 models for banners, not TV.
by Cory Treffiletti on Oct 19, 1:32 PM
Your decision on which tech platforms to use should be secondary to crafting a stack that enables a strong, positive experience for your customers.
by Gord Hotchkiss on Oct 18, 12:00 AM
Do I want an ad popping up after a spectacular sunset telling me said sunset was brought to me by the MyPillow guy? No.
