Web3 ad tech won't be about building massive databases and squeezing out bigger and bigger margins from the advertising supply chain.
For me and my colleagues to write about the metaverse seems almost inappropriate. Younger minds are focused on telling the story of what the metaverse will be.
We -- as news consumers -- are the ones that continually ignore the stories that matter in favor of gossipy tidbits. The slap is just the latest example of this.
"Gluten-Free UWS Bagel Shop Named 6th Best Overall In NYC" was, for me, a groundbreaking revelation. It was certainly Breaking Bagel News.
Every depiction of the metaverse looks awful to me. Billed as the place where we're limited only by our imagination, it's executed to prove we have no imagination whatsoever.
No better way for Google to get U.S. TV ad dollars than giving free shows with 15- and 30-second ads to U.S. viewers of YouTube on connected TVs .
Social media feels like an experiment that went wrong.
If we can't control our world, perhaps our locus of control becomes narrowed to the point where the only thing left is our own appearance.
Every day, in ways large and small, robots are running your life.
It pays to look at HOW you work, not just what you produce. And that's something marketers don't do nearly enough.