by Cory Treffiletti on Jan 31, 10:19 AM
The original quote actually goes, "Speak softly and carry a big stick" and is initially attributed to Teddy Roosevelt. Unfortunately, this is too often the predominant approach of media salespeople. Far too many of them talk first and try to bludgeon you with their product rather than ask questions and listen.
by Gord Hotchkiss on Jan 30, 12:59 PM
Apparently boring is the new gold standard of branding, at least when it comes to ranking countries on the international stage. According to a new report from U.S. News & World Report, the Wharton School and Y&R's BAV Group, Canada is the No. 2 country in the world. That's right: Canada, the country that Robin Williams called "a really nice apartment over a meth lab."
by Steven Rosenbaum on Jan 29, 12:23 PM
Has "higher than normal call volumes" become the new normal? The simple answer is yes. And the wall of electronic options being put between you and a human is getting harder to climb over, leading to massive frustration.
by Maarten Albarda on Jan 26, 11:39 AM
Despite having come full circle - from brands questioning the wisdom of digital investments to plowing enormous amounts of money blindly, to now again questioning the wisdom of those ever-growing investments - there's still no robust debate about the outcomes of digital advertising.
by Dave Morgan on Jan 25, 4:19 PM
If you follow the trade publications in our industry today, you know that TV is dead in the U.S. Right? Actually, no. But TV advertising DOES have a marketing problem.
by Cory Treffiletti on Jan 24, 10:32 AM
If you truly want to witness the future, look no further than your own kids. Even better: If you want to keep your kids happy, simply give them some AI to play with.
by Gord Hotchkiss on Jan 23, 12:12 PM
Why do we build the tools we do? What's revolutionary is that we've finally found a way to decentralize trust -- which runs against the very nature of how we've defined trust for centuries.
by Steven Rosenbaum on Jan 22, 1:08 PM
Video is fraught with possibilities, potential, and import. And yet, today it's mostly a collection of false starts and half-measures. Why? Video is trapped in a economic model of the past, and while there are moments of extraordinary brilliance that can offer us a glimpse into the future, they burn bright and then mostly fade away.
by Kaila Colbin on Jan 19, 10:40 AM
The bomb dropped earlier this week: BlackRock, the largest investor in the world, with more than $6 trillion in investments, put its portfolio companies on notice: Do good or get out.
by Dave Morgan on Jan 18, 4:11 PM
To believe that we will all wake up in three years and find that our lives as advertising and media professionals will have been transformed by AI is ludicrous. The impacts of self-learning computers will take many years to really manifest themselves. That said, however, I do believe that the TV ad industry will actually see some not-insignificant effects from AI in the near term. Here are two examples that jump to mind: