by Maarten Albarda on Nov 30, 10:11 AM
If you don't convince your consumer you're fully onboard with doing business conscious of environment, diversity, etc., you are likely vulnerable to obsolescence.
by Dave Morgan on Nov 29, 3:47 PM
For people who work in TV advertising, the next five years are bound to be bumpy -- but not because everyone is cutting the cord.
by Cory Treffiletti on Nov 28, 9:36 AM
Still, agencies still charge too much for undifferentiated services and are not competitive with in-sourcing and contractor resources.
by Gord Hotchkiss on Nov 27, 12:59 PM
Why do I keep writing this column? To contribute to the dissemination of thoughtfulness -- even in a small way.
by Steven Rosenbaum on Nov 26, 12:05 PM
The most dangerous thing that could happen to Facebook is if thoughtful, reasonable, engaged people drop out of the platform.
by Kaila Colbin on Nov 23, 11:25 AM
If you want people to share your story, it has to be both memorable and simple.
by Cory Treffiletti on Nov 21, 10:48 AM
The opposite of paying attention is multitasking, and multitasking makes you stupid. I saw a study that said multitasking actually decreases your productivity by as much as 40%.
by Gord Hotchkiss on Nov 20, 12:45 PM
Even with the best programmatic algorithms currently being used, the vast majority of the targeted advertising presented to me is off the mark.
by Steven Rosenbaum on Nov 19, 12:28 PM
Let's just be clear: The really good journalists are a HUGE pain in the ass. They ask impertinent questions, they poke and prod at the halls of power.
by Maarten Albarda on Nov 16, 1:58 PM
I was privy to a great cross-section of hot topics, opinions, new ideas and great work while attending a few industry conferences over the last month.