In times of economic pressure, marketing needs to be a business driver and not a cost center.
Can we use social media to preempt crime by identifying those likely to commit violent behavior?
Frank McCourt convened more than 3,000 tech and media leaders at Unfinished Live to discuss ways to stem the digital downfall of our democracy,
Step one: We have to change the playing field. Playing an existing game doesn't change the world.
With streaming shifting to ad-supported options, TV 'tune-in' promotions can help viewers solve the discovery problem.
Experience seems to be devalued in stressful times, which creates situations of ageism -- specially prevalent in the media business.
Emerging from a forced two-year hiatus from normal, our definitions of risk and reward in buying behaviors should be updated.
Dyson: "Silicon Valley is addicted to profits and exponential growth. But we need to start thinking about what we're creating for the long term."
I'm baffled by why advertisers are not banding together more strongly to drive out at least some of our industry's questionable behaviors.
4 issues Netflix needs to address to determine if an ad-supported tier will dramatically change TV video ad marketing, measurement and culture.