The Olympics are a way of uniting the world through sport, but they also can also unite people through the stories behind the sport.
Our brains have no evolved mechanisms that deal with new concepts like data privacy.
It seems impossible to look at the Champlain Towers South condominium complex collapse and not think of the World Trade Center and 9/11.
I have felt very sorry for Olympic athletes during the pandemic, as many sports attract a mass audience only every four years.
The lesson here for ad folks: We need to be careful not to conflate what media folks talk about with what Americans actually do.
I could not be happier to witness the return of these tribal exchanges of sound.
Is going viral all it's cracked up to be? For example, what if you're targeting a smaller audience?
Could be like Tom Cruise's experience in "Minority Report," when he's bombarded by digital OOH ads that mention him by name.
Algorithms are like little kids. They take everything literally, so you have to be extremely careful with the instructions you provide.
My hope is that the user ad controls are just a first step, and that over time Facebook will truly put the advertising under the control of the players.