The world would be better off if we read the Sunday comics again. I went to look for them, but I didn't know where to look anymore.
The Dilemma hit me when I made the mistake of asking myself why I was doing what I did for a living.
In an increasingly large series of little bites, the monthly "rental" bill is growing quickly, with no signs of slowing down.
Agency holding companies are fat and are getting fatter, investing heavily in data-driven marketing service providers.
Does it matter whether undisclosed fees are being paid to DSPs, SSPs or agencies where data is transacted? Of course it matters.
You pay for the privilege of accessing thousands of television shows, but how many are really on your viewing radar?
Data is a thin, wispy proxy for the rich bandwidth of the real world. It should be just one tool among many for marketers.
It wasn't that long ago that the name Zagat meant the foodie bible. Then, in a flash, it was gone -- seemingly beyond repair. Now, it's coming back.
In practice, if the cryptocurrency called Libra belongs to anyone, it's to Facebook. It also owns Calibra, a wallet that allows you to access Libra.
"Better to reach the right person in the right context once, even if [it's] expensive," than to reach that person many times in wrong, though cheaper, places.