by Cory Treffiletti on Jul 31, 1:50 PM
The world would be better off if we read the Sunday comics again. I went to look for them, but I didn't know where to look anymore.
by Gord Hotchkiss on Jul 30, 1:32 PM
The Dilemma hit me when I made the mistake of asking myself why I was doing what I did for a living.
by Steven Rosenbaum on Jul 29, 12:52 PM
In an increasingly large series of little bites, the monthly "rental" bill is growing quickly, with no signs of slowing down.
by Maarten Albarda on Jul 26, 1:17 PM
Agency holding companies are fat and are getting fatter, investing heavily in data-driven marketing service providers.
by Dave Morgan on Jul 25, 1:24 PM
Does it matter whether undisclosed fees are being paid to DSPs, SSPs or agencies where data is transacted? Of course it matters.
by Cory Treffiletti on Jul 24, 11:04 AM
You pay for the privilege of accessing thousands of television shows, but how many are really on your viewing radar?
by Gord Hotchkiss on Jul 23, 9:32 AM
Data is a thin, wispy proxy for the rich bandwidth of the real world. It should be just one tool among many for marketers.
by Steven Rosenbaum on Jul 22, 11:09 AM
It wasn't that long ago that the name Zagat meant the foodie bible. Then, in a flash, it was gone -- seemingly beyond repair. Now, it's coming back.
by Kaila Colbin on Jul 19, 11:51 AM
In practice, if the cryptocurrency called Libra belongs to anyone, it's to Facebook. It also owns Calibra, a wallet that allows you to access Libra.
by Dave Morgan on Jul 18, 3:54 PM
"Better to reach the right person in the right context once, even if [it's] expensive," than to reach that person many times in wrong, though cheaper, places.