For one, the willfully ignorant are very easily consolidated into a power base for politicians willing to play to their beliefs.
As New York begins to return to life, I'm doing something I once thought impossible: riding the subway. In the past few weeks, a growing mystery has me puzzled - the Mystery of the Maskless Rider.
With ineffectual blow after ineffectual blow doing nothing more than superficial damage, it seems the Facebook empire is here to stay. But there may be cracks in the hegemony.
If we are lucky, the conflict between Nielsen, the VAB and MRC will kill the sex/age, demo-defined gross rating point as the primary planning, buying and measurement metric that drives virtually all U.S. television ad spend -- the real nemesis to modernizing the TV and video ad industry.
I don't like the emotional impact of social media. It is addictive. It perpetuates a false state of contentment,
The very same technology that enables willful ignorance has made more information available than ever before.
Growing criticism of Facebook for fake news and misinformation isn't unwarranted -- but in some ways, it misses the larger point.
We are no longer seeing the slow evolution of video content; we are living in the first phase of the post-evolution.
It's a classic situation of lots of money chasing a relatively small amount of CTV ad inventory.
In a digital world, we often overlook two important metrics for brand development: the opportunity to see and the opportunity to engage.