It's a classic situation of lots of money chasing a relatively small amount of CTV ad inventory.
In a digital world, we often overlook two important metrics for brand development: the opportunity to see and the opportunity to engage.
I want to take another look at the pros and cons of a virtual workplace by exploring how music has been made over the past several decades.
Faction -- the more salacious, the better -- often draws an audience far more effectively than its boring, fact-based brethren.
if you're POTUS, trying to vaccinate enough of the population to achieve herd immunity, you have a persuasion, marketing and sociology problem.
This is one of those times of year that seem to call for some extra reflection. So here goes:
In a world of constant change, where do you find your inspiration for new ideas?
The metaverse is a world of our own making, where we imagine we can fix what we screwed up in the maddeningly unpredictable real world.
Marketing is both art and science, wisdom and magic. But where are the current ads that make us think, laugh or take notice?
This is our big chance to find out whether the marketplace values a common, universal measure over an accurate or a certified measure.