• How D2C Brands Are Truly Different From Legacy Brands
    Likening these new brands to those they are disrupting is like saying that Amazon is just a freshened-up version of Sears or Walmart. It is not. They are not.
  • Do You Let Your Kids Watch The News?
    Way back when, my parents didn't have to turn off the TV for fear my mind would be soiled by stories of misogyny by public officials or hate crimes.
  • Beijing's Real-Life 'Black Mirror' Episode
    The Chinese government has been experimenting with a social credit program that rewards good behavior and punishes bad. Next year, it becomes mandatory.
  • Is Advertising Obsolete?
    Imagine a world wiped clean of advertising of all kinds. Would you still be able to find all the information about products you could ever want? Of course you would.
  • We Are All Frauds: The Way We Advertise Does Not Work (Says Havas)
    Shockingly, a Havas study issued every two years since 2008 shows consumers around the world couldn't care less if the majority of brands disappeared overnight.
  • Do You Know How The 'Black Boxes' In Our Industry Work?
    It's probably true that most of the folks working in our industry are relying every day on the outputs of less-than-transparent black boxes. Here are some examples.
  • Please, No More 'Art & Science' Of Marketing
    It's time to abandon this trope, which every senior marketer uses to describe their "unique" approach to strategy and the ways in which they should be evaluated.
  • Influencer Marketing's Downward Ethical Spiral
    The whole point of influencer marketing is to make it appear that these people are genuine fans of these products. This -- of course -- is bullshit.
  • Is Roger McNamee The Howard Beale Of Our Time?
    McNamee, like the fictional Beale in "Network," is trying to warn us about a danger in our society -- in McNamee's case, Facebook rather than TV.
  • Finally, A Use Case For Blockchain
    She is speaking into a microphone, wearing a red sleeveless dress and a dramatic necklace. But wait -- why does she look so much like Steve Buscemi?
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