Likening these new brands to those they are disrupting is like saying that Amazon is just a freshened-up version of Sears or Walmart. It is not. They are not.
Way back when, my parents didn't have to turn off the TV for fear my mind would be soiled by stories of misogyny by public officials or hate crimes.
The Chinese government has been experimenting with a social credit program that rewards good behavior and punishes bad. Next year, it becomes mandatory.
Imagine a world wiped clean of advertising of all kinds. Would you still be able to find all the information about products you could ever want? Of course you would.
Shockingly, a Havas study issued every two years since 2008 shows consumers around the world couldn't care less if the majority of brands disappeared overnight.
It's probably true that most of the folks working in our industry are relying every day on the outputs of less-than-transparent black boxes. Here are some examples.
It's time to abandon this trope, which every senior marketer uses to describe their "unique" approach to strategy and the ways in which they should be evaluated.
The whole point of influencer marketing is to make it appear that these people are genuine fans of these products. This -- of course -- is bullshit.
McNamee, like the fictional Beale in "Network," is trying to warn us about a danger in our society -- in McNamee's case, Facebook rather than TV.
She is speaking into a microphone, wearing a red sleeveless dress and a dramatic necklace. But wait -- why does she look so much like Steve Buscemi?