D2C marketing is not about advertising, but about innovative products solving well-known, widely shared and seemingly intractable consumer problems.
I recently heard the concept of TV as a "service," and the idea resonated with me - a concept that goes beyond cord-cutting, into the next generation of television.
Real is what we perceive with our senses at the time it happens. Meta-real is how we reshape reality after the fact and then preserve it for future reference.
The synergies of new startups, big tech, and an engaged venture community are a pretty powerful elixir.
The WFA has issued a call to action to the industry we all represent. It's asking for ideas on six topics, which will be evaluated prior to the Global Marketer Week event.
What's shocking is that massive regulations about Internet privacy are based on research subject to a major paradox.
Don't expend energy pushing the stone up the hill when you can simply nudge it down the mountainside.
The disruption that's washing over our industry is also washing away the traditional line drawn between marketing and advertising.
Today is Facebook's 15th birthday -- a good time to look at the profits and pitfalls of the social network.
I'm done being surprised by Facebook's latest scandal(s) -- and done thinking there's a solution to the stranglehold Facebook has on our digital social lives.