Working with a renowned rugby team, I failed to appreciate how thoughtful the players and coaches would be -- and how much I had to learn from them.

I had the great honor to speak at the IAB Ukraine's first Connect conference in Kyiv -- also one of its few in-person events since Russia invaded the country.

The industry is very much matured, and growth is about saturation. A company will grow as the entire market begins to use its tool, and that's where things get interesting.

Forget Ouja boards -- AI can provide a more lifelike illusion that the grieving are really talking to their dearly departed.

Principal media is when advertising agencies buy their own media and then resell that media to their clients. Could be problematic.

For one, emboldened China, Iran and North Korea will step up their own regional aggressions.

Inventory is no longer finite. And what's more, the audience is no longer captive.

There is a frame that sets the boundaries for what the majority of society understands to be be acceptable for public discourse.

"A tax that increases with the level of engagement would give platforms a financial reason to discourage excessive use and the spread of harmful content."

It forced us to reckon with all the ways we've abandoned tactile, physical, real-world experiences in favor of our digital toys.