It's seriously mind-boggling just how deep this practice of isolation and social distancing goes, and the impact it has on the entertainment world.
It could be the first runaway hit of the stay-at-home season, or it could be a massive miss.
If you understand what business you're in, you'll understand how to use your purpose to approach your customers with empathy.
How will the industry change? Consider some of the modifications to the upfront strategists have proposed in the past.
Sometimes the best in us can come out in the worst of situations.
The vast majority of us have never been through anything like this crisis before -- but others have. They were called the Lost Generation.
Here are some practices that might be useful to you -- from the morning meeting to deciding on preferred communication platforms.
How motivating is it to tell agencies, "We won't pay you until three months after you've done the work"?
Expect more video consumption and fragmentation among platforms, particularly with the loss of live sports and other aspects of tentpole TV.
Virtual events can have a "tangible" element associated with them, if you are a a little ingenious and willing to try something new.