It's tempting to think: "Phew! That was a tough few years. Thank goodness it's all over, so we can get back to normal." Nope.
Google claims targeting ads to generalized cohorts based on users' previous behaviors is 95% as effective as using cookies.
If I can learn to like Tom Brady -- whom I hated when he was the Patriots captain -- then anyone can mend their own personal brand.
Organizational bullshit has become a legitimate field of study. Academics are being paid to dig into it -- so to speak.
While voters are by their nature open to persuasion, based on their particular issues or social agendas, fans have no such concerns.
As marketers initially created these lists, they also learned that blacklisting certain words can have unintended consequences.
Talking with Robert Tas, now chief growth officer of 800-FLOWERS, on how tech is transforming TV advertising and the marketing function.
In today's marketing world, there are three kinds of marketers. You can be data-driven, data-conscious or unemployed.
I used to take the mundane -- daily, inconsequential social exchanges -- for granted. I no longer do.
If there was any doubt the attack on the Capitol was an organized military operation, audio logs put that debate to rest.