• It's Quiet On Twitter, But That Doesn't Mean There's Peace
    It's tempting to think: "Phew! That was a tough few years. Thank goodness it's all over, so we can get back to normal." Nope.
  • Google's FloC Will Get Ad Targeting Biz Back On Track
    Google claims targeting ads to generalized cohorts based on users' previous behaviors is 95% as effective as using cookies.
  • Maybe I Don't REALLY Hate Tom Brady Anymore
    If I can learn to like Tom Brady -- whom I hated when he was the Patriots captain -- then anyone can mend their own personal brand.
  • The Academics Of Bulls**t
    Organizational bullshit has become a legitimate field of study. Academics are being paid to dig into it -- so to speak.
  • When Voters Become Fans Instead Of Citizens
    While voters are by their nature open to persuasion, based on their particular issues or social agendas, fans have no such concerns.
  • Blacklists, Whitelists: Where Can You Advertise Anymore?
    As marketers initially created these lists, they also learned that blacklisting certain words can have unintended consequences.
  • The Modern Marketer's Take On Full-Funnel TV Advertising
    Talking with Robert Tas, now chief growth officer of 800-FLOWERS, on how tech is transforming TV advertising and the marketing function.
  • Ask 'Why' To Become Data-Driven Marketer
    In today's marketing world, there are three kinds of marketers. You can be data-driven, data-conscious or unemployed.
  • Missing The Mundane
    I used to take the mundane -- daily, inconsequential social exchanges -- for granted. I no longer do.
  • Does Zello's Walkie-Talkie App Power Right-Wing Violence?
    If there was any doubt the attack on the Capitol was an organized military operation, audio logs put that debate to rest.
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