Two-thirds of companies are lagging way behind on measurement maturity, and a tiny 15% actually use effectiveness as the primary driver for setting their budgets.

Netflix needs to learn the lesson older TV companies always understood: how building repeatable behaviors among viewers could build long-term loyalty.

The agencies winning reviews right now aren't necessarily the ones with the best individual talent, but those that have built the right stack for your needs.

Playing is ridiculous, especially if you're an adult. Still, it's a real-life sandbox where we learn how to be better people:

Each morning I wake to a series of pleasant emails from Joe, Sally, or Fred, each of them "checking in" or "following up."

With the digital/TV divide collapsed by CTV, digitally driven linear will be the next explosion in performance TV.

Unless your brand's a certified World Cup partner, it appears you're sitting this month out, while the ones involved are your standard big spenders.