If you're looking to establish or leverage a presence online, you need to find the heart of the online party as it relates to your business.

While we've been establishing the rules of scalable, programmatic advertising, creators have been ignoring these rules and yet doing just fine.

Of all the things that can instantly change our mood, a song is one of the most potent. Why is that?

Gen Z creators are trapped in a system that rewards their darkest moments while promising connection.

I would like to publicly call out as as cynical opportunists those brands reportedly coming back to X.

Every time "CTV-like" (fell off the back of the truck) inventory shows up in the market at heavily discounted prices, money is being stolen.

"If you want to be good at advertising, be a student of popular culture," said my professor.

Compared to the dumpster fire that is social media, online ratings are not pure evil, but they do have their dark side in a culture full of entitled customers.

The sophisticated algorithms that power our social media feeds have created information bubbles that fundamentally change how we process information.

Consider how powerful the incentives are to look the other way when the algorithm favors unwholesome content.