In today's world, we know EXACTLY where people watched something. We just can't combine the metrics together to figure out the totality of their viewing behavior.

Identity and measurement are a mess today on CTV, as is the viewer experience. How many times can we see the same Capital One ad in the same show again?

Brands and agencies should be looking to innovate on new ways to deliver a message in a format that is less interruptive and more relevant.

Be careful of the bias that causes us to overestimate our ability to do things we're not very good at -- and keeps us from asking others for input.

The story of how Truth Social has arrived at a moment to become a public company seemingly overnight is a complicated financial journey -- but one worth unpacking.

What does it take? An iron will, a total commitment, and a willingness to have courageous conversations,

For media measurement to be effective, it not only needs to be accurate, but it needs to be independent, transparent, unbiased and accredited.

That quote from the main character of "Say Anything," Lloyd Dobler, can be seen as a template for how we use AI.

You can say a lot of derogatory things about Donald Trump, but you can't say he doesn't know his base or what they want to hear.

While I don't dispute the potential dangers of a massively successful, Chinese-owned social network, the lack of concrete evidence undermines the rationale for this legislative action.