• Why Marketing Change Management Fails
    The expectations for marketing change, especially by those without marketing experience but with results-driven metrics hanging over their heads, are often grossly unrealistic.
  • This Will Be A Sellers' Upfront
    Why? Demand exceeds supply, and supply is fundamentally underpriced compared to alternatives.
  • The Future Of Facebook As An Ad Vehicle
    Facebook's algorithmic model for buying media can be difficult to manage because it can change at the drop of a hat.
  • Search And The Path To Purchase
    Just how short do we want the path to purchase to be, anyway? This is one of those questions where the answer is always "it depends."
  • Forget The Tech: It Comes Down To People
    If you want to understand the impact technology will have, you need to understand human behavior more than you need to understand technology.
  • It's Time For Complete Transparency In Digital Ad Data Rebates
    Does it matter whether undisclosed fees are being paid to DSPs, SSPs or agencies where data is transacted? Of course it matters.
  • Facts, Opinions -- And Why Conferences Kind Of Suck
    The event business has boomed primarily as a result of people offering up their opinions to create discourse -- but we rarely ask whether those people are credible.
  • Personal Endeavor In The Age Of Instant Judgement
    No one likes to be judged by a troll's chorus. So I feel sorry for David Benioff and D.B. Weiss, the showrunners of "Game of Thrones."
  • Is Amazon Planning YouTube Competitor?
    In January, Amazon filed a trademark application with the USPTO for the name FireTube. The description for FireTube reflects many of YouTube's features.
  • To Combine Or Not To Combine? That Is The Agency Holding Company Question
    Some (like Sir Martin Sorrel) argue that holding companies should eliminate individual creative agency brands and put all into just one brand.
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