by Maarten Albarda on May 31, 2:20 PM
The expectations for marketing change, especially by those without marketing experience but with results-driven metrics hanging over their heads, are often grossly unrealistic.
by Dave Morgan on May 30, 4:16 PM
Why? Demand exceeds supply, and supply is fundamentally underpriced compared to alternatives.
by Cory Treffiletti on May 29, 2:02 PM
Facebook's algorithmic model for buying media can be difficult to manage because it can change at the drop of a hat.
by Gord Hotchkiss on May 28, 2:22 PM
Just how short do we want the path to purchase to be, anyway? This is one of those questions where the answer is always "it depends."
by Kaila Colbin on May 24, 6:19 AM
If you want to understand the impact technology will have, you need to understand human behavior more than you need to understand technology.
by Dave Morgan on May 23, 12:30 PM
Does it matter whether undisclosed fees are being paid to DSPs, SSPs or agencies where data is transacted? Of course it matters.
by Cory Treffiletti on May 22, 1:06 PM
The event business has boomed primarily as a result of people offering up their opinions to create discourse -- but we rarely ask whether those people are credible.
by Gord Hotchkiss on May 21, 2:14 PM
No one likes to be judged by a troll's chorus. So I feel sorry for David Benioff and D.B. Weiss, the showrunners of "Game of Thrones."
by Steven Rosenbaum on May 20, 12:45 PM
In January, Amazon filed a trademark application with the USPTO for the name FireTube. The description for FireTube reflects many of YouTube's features.
by Maarten Albarda on May 17, 2:17 PM
Some (like Sir Martin Sorrel) argue that holding companies should eliminate individual creative agency brands and put all into just one brand.