• It's Time For Complete Transparency In Digital Ad Data Rebates
    Does it matter whether undisclosed fees are being paid to DSPs, SSPs or agencies where data is transacted? Of course it matters.
  • Facts, Opinions -- And Why Conferences Kind Of Suck
    The event business has boomed primarily as a result of people offering up their opinions to create discourse -- but we rarely ask whether those people are credible.
  • Personal Endeavor In The Age Of Instant Judgement
    No one likes to be judged by a troll's chorus. So I feel sorry for David Benioff and D.B. Weiss, the showrunners of "Game of Thrones."
  • Is Amazon Planning YouTube Competitor?
    In January, Amazon filed a trademark application with the USPTO for the name FireTube. The description for FireTube reflects many of YouTube's features.
  • To Combine Or Not To Combine? That Is The Agency Holding Company Question
    Some (like Sir Martin Sorrel) argue that holding companies should eliminate individual creative agency brands and put all into just one brand.
  • Duration Weighting In Video Ad Measurement: Time Matters
    The TV industry abounds with research of how ads can and do work differently for different campaign objectives depending on their length.
  • Can Advertisers Monetize Voice?
    The most obvious way is through voice search, an extension of traditional search, but it requires the development of new, more conversational content.
  • The Gap Between People And Platforms
    As we rely more on software, we gain a false confidence that it replaces human-powered expertise. It doesn't.
  • Maker Faire And The Power Of Live Events
    In a world of relentless digital streams, analog, real-world events are what's grown more important in my life: places where I can be fully immersed in a singular experience.
  • Uber's IPO Has No Clothes
    There's no way I can cover all of Uber's misdeeds in this column -- but I'll try to provide some highlights.
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