Does it matter whether undisclosed fees are being paid to DSPs, SSPs or agencies where data is transacted? Of course it matters.
The event business has boomed primarily as a result of people offering up their opinions to create discourse -- but we rarely ask whether those people are credible.
No one likes to be judged by a troll's chorus. So I feel sorry for David Benioff and D.B. Weiss, the showrunners of "Game of Thrones."
In January, Amazon filed a trademark application with the USPTO for the name FireTube. The description for FireTube reflects many of YouTube's features.
Some (like Sir Martin Sorrel) argue that holding companies should eliminate individual creative agency brands and put all into just one brand.
The TV industry abounds with research of how ads can and do work differently for different campaign objectives depending on their length.
The most obvious way is through voice search, an extension of traditional search, but it requires the development of new, more conversational content.
As we rely more on software, we gain a false confidence that it replaces human-powered expertise. It doesn't.
In a world of relentless digital streams, analog, real-world events are what's grown more important in my life: places where I can be fully immersed in a singular experience.
There's no way I can cover all of Uber's misdeeds in this column -- but I'll try to provide some highlights.