by Dave Morgan on May 16, 3:10 PM
The TV industry abounds with research of how ads can and do work differently for different campaign objectives depending on their length.
by Cory Treffiletti on May 15, 12:05 PM
The most obvious way is through voice search, an extension of traditional search, but it requires the development of new, more conversational content.
by Gord Hotchkiss on May 14, 11:33 AM
As we rely more on software, we gain a false confidence that it replaces human-powered expertise. It doesn't.
by Steven Rosenbaum on May 13, 12:48 PM
In a world of relentless digital streams, analog, real-world events are what's grown more important in my life: places where I can be fully immersed in a singular experience.
by Kaila Colbin on May 10, 2:21 PM
There's no way I can cover all of Uber's misdeeds in this column -- but I'll try to provide some highlights.
by Dave Morgan on May 9, 4:49 PM
As the world of advertising and media becomes more automated and real-time, the need for agencies will only increase.
by Cory Treffiletti on May 8, 12:56 PM
It's entirely possible that third-party data may become unavailable to marketers within the next 24 months. What impact will that have on the entire ecosystem?
by Gord Hotchkiss on May 7, 12:13 PM
I'm concerned that rather than making their own make-believe, children today are playing in the highly commercialized imaginations of profit-hungry corporations.
by Steven Rosenbaum on May 6, 12:12 PM
NGOs, nonprofits, and brands need a new chair in the C suite: CSO, chief storytelling officer.
by Maarten Albarda on May 3, 2:25 PM
Yes, it is good news that we are down 11% on bot fraud -- but this is a $700 million improvement on a $221 billion global digital ad market.