The expectations for marketing change, especially by those without marketing experience but with results-driven metrics hanging over their heads, are often grossly unrealistic.
Why? Demand exceeds supply, and supply is fundamentally underpriced compared to alternatives.
Facebook's algorithmic model for buying media can be difficult to manage because it can change at the drop of a hat.
Just how short do we want the path to purchase to be, anyway? This is one of those questions where the answer is always "it depends."
If you want to understand the impact technology will have, you need to understand human behavior more than you need to understand technology.
Does it matter whether undisclosed fees are being paid to DSPs, SSPs or agencies where data is transacted? Of course it matters.
The event business has boomed primarily as a result of people offering up their opinions to create discourse -- but we rarely ask whether those people are credible.
No one likes to be judged by a troll's chorus. So I feel sorry for David Benioff and D.B. Weiss, the showrunners of "Game of Thrones."
In January, Amazon filed a trademark application with the USPTO for the name FireTube. The description for FireTube reflects many of YouTube's features.
Some (like Sir Martin Sorrel) argue that holding companies should eliminate individual creative agency brands and put all into just one brand.