by Maarten Albarda on Sep 16, 11:01 AM
I'm baffled by why advertisers are not banding together more strongly to drive out at least some of our industry's questionable behaviors.
by Dave Morgan on Sep 15, 3:51 PM
4 issues Netflix needs to address to determine if an ad-supported tier will dramatically change TV video ad marketing, measurement and culture.
by Cory Treffiletti on Sep 14, 1:11 PM
A data-driven marketer should be willing to build a model, evangelize it to finance and sales, and use that to plan out spend.
by Gord Hotchkiss on Sep 13, 12:04 PM
Reactions to CTV News anchor Lisa LaFlamme's firing make excellent fodder for the meme factory, but I suspect the reality wasn't quite that simple.
by Steven Rosenbaum on Sep 12, 10:40 AM
We invited seven young people to have a conversation about media, and then -- with their permission -- we recorded what they had to say.
by Kaila Colbin on Sep 9, 8:57 AM
What infuriates me is the fact that standing up for your rights is still so dangerous that it has to be done quietly. What infuriates me is that we haven't made more progress.
by Dave Morgan on Sep 8, 11:00 AM
Finding new prospective customers that "act like'' existing customers is what marketers really want when they are defining target audiences for advertising campaigns. That is what we should be finding for them, and that is what we should be held accountable for.
by Cory Treffiletti on Sep 7, 10:00 AM
Why can't a lifestyle brand like Nike create loans to athletes who are on the radar nationally, especially now that college athletes are being paid for their likenesses? What about Yeti becoming a brand that offers travel insurance to get its customers out on the open roads again?
by Gord Hotchkiss on Sep 6, 7:39 AM
What we need from media is a frank appraisal of the worst-case scenario of our future. We need to accept that and move on to deal with it. We need to encourage resilience and adaptability. While it is most certainly going to be catastrophic, it doesn't have to be apocalyptic.
by Maarten Albarda on Sep 2, 2:16 PM
Host country Qatar is 7 to 10 hours ahead of the East and West Coasts respectively, and has a poor human rights record.