When will TV companies start getting at least partial credit for the kicker effect they provide to search and social ads?
Our efforts continue to improve the more we layer in the right data, but very little (if any) of that data is third-party-based.
Ken Auletta had me at "disruption." I've just finished reading his new book, "Frenemies, The Epic Disruption of the Ad Business (and Everything Else)."
The web is my home lifeline to the world. Which is why having a single provider of that wire - and a mediocre one at that - is frankly terrifying.
Today, it's Jim Acosta's arm coming down slightly faster that it actually did, in a doctored video. Tomorrow, he's asking things he never actually asked.
TV networks are being pressured to deliver much more for advertisers, even if they have to do it with less: more value-add, more integrations, more digital sizzle.
I feel it's OK to share what I think are the three most important topics of conversation as we head into the new year.
Our country is being split down the middle and driven to either side - shoved to margins of outlier territory. And marketing is partly to blame.
Discovery executives said the show, which will report live from a different border location each week, will not be "political." But of course it will be.
Data and trust should -- and could -- go together. But the choices we have made as an industry have severely damaged the relationship between the two.